Toca Danse is a dance school in Boucherville that offers a combination of pleasure, joy, emotion and inspiration. Toca Danse offers a wide range of dance classes, from Latino to Zumba, and other dance activities. The school teaches beginners to intermediates how to dance in a joyful and fun environment.
Objective: Toca Danse wanted to celebrate its 5th anniversary while refreshing its brand image and driving customers to the different dance classes offered.
- Strategic reflexion
- Market analysis
- Competitor research
- Brand diagnostics
- Create a new logo
- Create all communication tools
- Create a website
- Advertising campaign
- Promotional material
H2O communication created a modern and dynamic brand image that represents the school’s passion for dance. The brand image, logo and corporate colours were totally redesigned to retain customers and attract new clients.
Results: An increase in notoriety, visibility and course registration, and a positive change of public perception toward the new brand image.