Toca Danse is a dance school in Boucherville that offers a combination of pleasure, joy, emotion and inspiration. Toca Danse offers a wide range of dance classes, from Latino to Zumba, and other dance activities. The school teaches beginners to intermediates how to dance in a joyful and fun environment.


Objective: Toca Danse wanted to celebrate its 5th anniversary while refreshing its brand image and driving customers to the different dance classes offered.


  • Strategic reflexion
  • Market analysis
  • Competitor research
  • Brand diagnostics
  • Create a new logo
  • Rebranding
  • Create all communication tools
  • Create a website
  • Advertising campaign
  • Promotional material

H2O communication created a modern and dynamic brand image that represents the school’s passion for dance. The brand image, logo and corporate colours were totally redesigned to retain customers and attract new clients.

Results: An increase in notoriety, visibility and course registration, and a positive change of public perception toward the new brand image.