St-Denis Thompson is a licensed general contractor and specialized contractor in business since 1995. Our company specializes in restoring masonry and concrete buildings. Resolving problems with the exterior architecture of heritage and tall buildings is our specialty. We do projects of every size with budgets up to several million dollars.
Objective: Seeking to optimize its online presence and strengthen the reputation of the company, St-Denis Thompson has entrusted the mandate of managing all of its social media to the agency H2O communication. As part of this mandate, H2O conducted a situation analysis in order to develop a comprehensive strategy for the company’s social media. Concretely the web objectives were to increase the frequency of publication, to increase the number of subscribers and the rate of engagement on the various social platforms.
– Competition research
– Strategic thinking
– Web strategy
– Brand positioning
– Creation of the editorial calendar
– Content creation
– Community management
The web strategy created by H2O communication made it possible to determine what types of content had to be published on the various platforms in order to reach and interest the target. The agency then created a detailed editorial calendar with content tailored to each platform. The agency has also optimized the configuration of all of the company’s pages so that they are in synergy with the brand image. All the publications were created in order to highlight the expertise and achievements of the company St-Denis Thompson, while developing the employer brand. Obviously, H2O has also implemented an action plan regarding community management. H2O communication has enabled St-Denis Thompson to interact more with members of its web community and to strengthen its position as a leader in the industry.
Results: The implementation of the social media strategy created by H2O communication enabled St-Denis Thompson to quickly reach its objectives. In fact, after about three months, St-Denis Thompson has practically doubled the engagement rate on all of its social media. In addition, the number of subscribers has also increased on all social media.