The RÉA Foundation is proud to collaborate in the funding of three major centers for university-based rehabilitation in Quebec. These three facilities, now part of the Rehabilitation Center for the Physically Impaired – University Institute, were founded by pioneers who had at heart the rehabilitation and social integration of the sick and disabled. Today, rich in their immense contribution, our professionals and employees continue to advance the science of rehabilitation.


Goal : 

Create a new name, more concise and more memorable but also more unifying, in order to understand that the RÉA Foundation is the fruit of the reunification of three major poles in rehabilitation. Create a dynamic branding that reflects a positive and lively image of rehabilitation to better share the energy that emerges from the foundation.


Solutions :

– Strategic thinking

– Competition research

– Logo

– Corporate signature

– Stationery store

– Corporate brochure

– Social networks

– Website


We have implemented dynamic branding, which seems to be moving forward, like the RÉA Foundation. We have chosen to use purple as a corporate color for a touch of modernity and to allow the RÉA Foundation to stand out from the competition. The new communication tools that we have implemented, associated with the website that we have programmed, naturally allow very good referencing on the web.


Results :

This new brand image has only been in place since February 2017, but the media have already been quick to report the news, even on TV sets (AMI Télé’s Ca me regard program). According to a survey conducted by the foundation among its employees, the new name of The REA Foundation is appreciated by 90% of them, 82% find the logo to be beautiful, 91% find it to be professional and 92 % that it is simple and clear. We can therefore say that the new branding is a real success !