Prasad Ayurveda is a young company that makes unique, high-quality organic products. Targeting natural food consumers as well as foodies, the company owns the Prasad Ayurveda and Prasad Gourmet brand names. Prasad Ayurveda makes and distributes organic food products based on Ayurveda, a form of traditional medicine from India. In the West, Ayurveda is considered alternative medicine. Prasad Ayurveda develops products like Prasad Ayurveda ghee, 100% Canadian clarified butter that challenges the coconut oil market.

Branding

Goal :

Modernize and strengthen the brand image, ensuring it is memorable and stands out from the competition. Create packaging that differentiates itself from other brands but continues to reflect the company’s ancestral Indian roots. Implement effective communication tools to enhance the reputation of the company and their products.

 

Solutions :

– Strategic planning

– Analyze competitors at points of sale

– Business intelligence

– Logo development

– Packaging

– Brochure

– Ad poster

– Transactional website development

– Programming

– Corporate presentation

– Translation

 

H2O Communication revamped the brand identity to bring it up to par with the product quality and to ensure that the presentation is as impactful as possible. The transactional website we developed is also more effective and modern. It features pictures of meals made with ghee to appeal to users and aid with product comprehension. The combination of this website and the new communication tools naturally lead to better referencing.

 

Results :

Prasad Ayurveda and Prasad Gourmet products now make a strong impact in stores and stand out from the competition. The refined packaging design emphasizes the quality of the products and conveys a professional image. The website includes an e-commerce section, allowing customers to place online orders with ease. The products are also available at more than 600 points of sale across Canada, including Provigo/Loblaws.

 

With all this and more effective communication tools, the company is well prepared to grow its business. Keep an eye out for it !