The Michel Jodoin cider house is one of the most important cider houses in Canada. Founded in 1901, the company has long been renowned for the excellence of its products, which have won numerous awards. It is still continuing its good progress with the creation of many apple products.
Michel Jodoin cider house had just created a new product made from cider and hops. The company wanted a turnkey concept to promote it, from marketing analysis to the concept of the final packaging, through the search for competition and the creation of the name.
– Strategic thinking
– Market analysis
– Competition research
– Brand positioning
– Creation of the product name
– Creation of packaging
– Advertising campaign
It was important to distinguish this new hopped cider from the other products of the Michel Jodoin cider house. H2O communication therefore imagined the name, Remous, then created a young, sober and original design package that appeals to target customers.
The packaging stands out well in point of sale by its colors and style, but also by having bet on the association of the names of the product and the cider house, which greatly contributes to its notoriety. In addition, thanks to the “six pack” type packaging and the shape and color of its bottles, this hopped cider stands out very well from ordinary ciders.
We have also created an advertising campaign for specialized magazines in order to support the launch of the new hopped REMOUS.
Our client confirmed to us that, just hours after the launch of the product and the magazine advertising campaign, people were calling the cider house to find out where to get this new product. The packaging has an impact in store, totally different from other brands. This is a file to follow …