Public Markets of Montreal is a corporation of 250 members, vendors and merchants from the city’s 15 markets, which include: Marché Jean-Talon, Marché Atwater and Marché de Maisonneuve.
Montreal’s Public Markets just redesigned their logo. They approached H20 communication to increase awareness about the markets and their newly created logo. They also wanted to expand their target market.
- Strategic reflexion
- Web campaign
We created an advertising campaign that focuses on the benefits of public markets as opposed to grocery stores, in other words, the producers and merchants, their specialties and the unique atmosphere. The media plan was specifically targeted to reach a younger demographic using media they consume: social media and public transportation. The campaign emphasized the logo to create brand recognition and increase notoriety.
Results: In less than 2 months, our web ads were viewed over 4,218,000 times. Our web campaign generated about 4,000 clicks to the website, which is equivalent to 5.67% of site traffic. The result? A significant increase in notoriety. In addition, les Marchés Publics experienced a 36% increase in social media fans among its target market.