Magenta is a chain of artistic photography studios. The brand offers the ultimate experience: an artistic and unique customized photo session that captures joyful moments and milestones in a customer’s life. Created in 2002, the brand has expanded and the company now owns 20 stores across Canada.


Objective: Magenta wanted to create a strategy to increase sales, simplify the appointment-taking process and engage in a conversation with potential customers.


  • Strategic reflexion
  • Market analysis
  • Competitor research
  • Create an e-commerce site

We created an safe and user-friendly e-commerce site to increase company sales. The site allows Magenta to easily engage with actual and potential customers, as well as provide direct links to access social media.

Results: Since the launch of its new website, there has been a significant increase in sales and appointments, now that customers can easily schedule them online.