Magenta is a chain of artistic photography studios. The brand offers the ultimate experience: an artistic and unique customized photo session that captures joyful moments and milestones in a customer’s life. Created in 2002, the brand has expanded and the company now owns 20 stores across Canada.


Objective: The company’s founder wanted to provide customers with an alternative to conventional photography studios and offer dynamic, artistic and creative photography. She wanted to make the experience accessible and memorable for everyone. H2O communication was asked to create a timeless brand image for the store franchises.


  • Strategic reflexion
  • Market analysis
  • Competitor research
  • Create a new logo
  • Brand positioning
  • Research & create a brand name
  • Create a brand image
  • Create communication tools

It was essential to understand the essence of the brand in order to demonstrate its artistic nature and inspire trust. Comprehensive branding was created for Magenta, including a logo, graphic standards manual, corporate flyer, advertising posters, and more. H2O communication created a modern brand image with the joyful, vibrant and dynamic colour orange that conveys the idea of a warm brand without being flashy. We also designed the store’s décor to ensure that all branding elements were in sync. We created a friendly, uncluttered and inspiring ambience!

Results: When the brand was created, the company had one location. Now, there are more than 20 stores across Canada and the company is still expanding. H2O communication enthusiastically contributed to the success of this brand. We increased credibility and customer trust and accelerated company profitability.