LaMarque Collection, a Montreal-based, contemporary brand specializes in leather jackets, leather and mixed media sportswear, down-filled puffers, and Italian wool coats with leather detailing. The brand primarily exports to the United States.


Objective: LaMarque Collection designers, with over 25 years of experience, just launched their clothing line. The company wanted to set itself apart from the fierce competition in the US fashion industry.


  • Strategic reflexion
  • Market analysis
  • Competitor research
  • Create a new logo
  • Create a brand image
  • Advertising (posters)
  • Stationary and communication tools

We created a new, trendy, inspiring, high-quality brand image that differentiates itself from the leatherwear competition.

Results: Objectives attained. LaMarque Collection successfully positioned itself within the US fashion industry. The brand is now well known and respected in the fashion industry.