Groupe Gravel in Montreal is a group of 6 car dealerships that sell new and used Chevrolet, Buick, Cadillac, GMC, Hyundai, Toyota and Acura vehicles.


Objective: Groupe Gravel wanted to promote their new dealership location on Nun’s Island.


  • Strategic reflexion
  • Market analysis
  • Competitor research
  • Billboard advertising campaign

H2O communication created a billboard advertising campaign that showcased one of the company’s top-of-the-line products: Cadillac. To seduce the segment of the target market that lives on Nun’s Island, we created a black and white creative campaign that was dynamic and stylish.

Results: Objectives were attained. The advertising campaign allowed Groupe Gravel to set itself apart, increase brand awareness among its target market, as well as create positive brand perception. This brand perception also contributed to Groupe Gravel’s notoriety and increased recognition on Nun’s Island and in the surrounding area.