The Montreal Technical Higher Campus (CESTM) is an initiative of three general and vocational colleges (Cégeps) welcoming international students. The CESTM offers quality, short-term training focused on skills for employment.
Objective: The College of Metropolitan Montreal Colleges has entrusted the mandate of creating branding for its new training initiative for international students to the agency H2O communication. The objective of this marketing operation was to create notoriety for this new program while reflecting the superior quality of the training offered. Thus, in addition to the branding mandate, H2O was entrusted with the creation of the website and various communication tools.
– Competition research
– Strategic thinking
– Brand positioning
– Creation of the brand name
– Logo creation
– Promotional brochure
– Website creation and programming
– Brochure – Roll up
In order to offer effective and distinctive branding, H2O communication has carried out an exhaustive strategic reflection as well as a market analysis. H2O has proposed a representative name for the brand: Campus d’études supérieure techniques de Montréal. Subsequently, the agency designed a professional logo and branding that graphically illustrates the academic world. Another important element of the brand image is the prominence of Montreal as a student city par excellence. The brand image was created to appeal to French-speaking international students. In order to improve the experience of future international students, H2O communication has programmed an intuitive navigation site clearly explaining the courses of each course as well as the steps to follow to study at CESTM. Obviously, all the communication tools created by H2O communication reflect the branding designed for the CESTM. Whether stationery, brochure or website, all CESTM communication tools are professional, dynamic and representative of the academic excellence of each training offered. Results: With a distinctive and effective branding, the CESTM has all the tools necessary to publicize its training courses with international student candidates. Besides, CESTM will welcome its first students soon. Otherwise, since branding and the website have just been launched, it is early to reveal more details about the results. This is a file to follow.
“N.B. *: For reasons of confidentiality, the few images in this branding case study represent only part of the total mandate. ”