Caisse Desjardins du Réseau de la santé, the specialized group in the field of health, social services and life sciences for Desjardins. Serving exclusively students, professionals and retirees in the health sector, its team is made up of advisors who know the reality of the environment, its constraints and its opportunities. Their mission is to offer them services and personalized support by expert advisors and a Health Team at the service of local entrepreneurs (clinics, laboratories, pharmacies, etc.).
It is to reach this clientele that the Caisse wanted a site in its image that presented its services and its involvement in the field. It is with this in mind that H2O created and programmed on behalf of la Caisse Desjardins du Réseau de la Santé a new website.
– Strategic thinking
– Brand positioning
– Website creation and programming
H2O communication first conducted a strategic reflection to determine what was the best positioning for the brand Caisse du Réseau de la Santé. Obviously, the design of the website created had to put forward the human and relational aspect proposed by the team of the Caisse. The aim was also to represent the various professions arising from health, social services and life sciences, so that everyone would feel involved by the services of the Caisse. The website should therefore inspire confidence in the potential members of the Caisse.
Ultimately, the new website created and programmed by H2O communication perfectly integrates the positioning of the Caisse Desjardins du Réseau de la Santé brand and represents its mission to serve students, professionals and retirees in the health, social services and life sciences sectors. With its new website, the Caisse has all the tools it needs to make itself known, to reach potential new members and strengthen its reputation in the field. N’hésitez pas à le visiter : https://caissesante.ca . It’s a case to follow.