Karine Dubé has been a freelance stylist for 10 years with Les Effrontés agency. Followed by 12 800 followers on Instagram, she helps women find their style through custom closets.


Goal : 

Karine Dubé then mandated H2O communication for the creation of her new branding. H2O has also been entrusted with the creation of various communication tools such as stationery, promotional bags and the programming of the BLOOM website.


Solutions : 

  • Strategic thinking
  • Logo creation
  • Stationery store
  • Packaging
  • Content writing
  • Website


As part of this mandate, H2O communication had the pleasure of creating a name, BLOOM, signifying flowering and thus evoking the emergence of a talent. In order to support this new name, female graphics were imagined by the agency’s creatives. This new branding thus suggests the development and influence of clients following the personalized advice on clothing style delivered by Karine Dubé.


Ultimately H2O communication has created a branding in the image of BLOOM, that is to say professional and dynamic. Branding effectively represents the company’s expertise and superior quality in the field of fashion design.


The agency also designed and programmed the BLOOM website, which perfectly integrates the new branding. In addition to being mobile-friendly, the website offers user-friendly navigation and has been programmed to promote organic referencing.


This site therefore allows Karine Dubé to offer her various services:

– A la carte shopping, with private studio shopping and fitting of the outfits chosen by Karine Dubé

– Closet at the client’s house with sorting in the wardrobe and mix and match with the client’s clothes

– A la carte training for students and new graduates in fashion design

– Corporate conferences on various topics such as the dress code, the latest trends or creating the company’s signature look.


Results :

The BLOOM agency, by Karine Dubé therefore has all the tools to develop its notoriety and distinguish itself from the competition. H2O is proud to contribute to this future success. This is a file to follow !