Arcelor Mittal is a leader in all major global steel markets, including automotive, construction, household appliances and packaging, with leading research and development and technology, as well as sizeable captive supplies of raw materials and outstanding distribution networks. With an industrial presence in more than 22 countries spanning four continents, the company covers all of the key steel markets (from emerging to mature). It has large plants in Quebec and is one of the largest suppliers of ironstone for the international export of steel.
Objective: ArcelorMittal Mines Canada wanted to offer users the opportunity to express their opinions, while allowing the company to communicate directly with them.
- Strategic reflexion
- Competitor research
- Create a blog
We created a blog with an image that is consistent with the international design standards of the company.
Results: By creating this communication tool, we contributed to the growth of the company in North America.