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THE EVOLUTION OF LOGOS OVER TIME

Branding represents the image of a brand. It makes it possible to seduce the consumer in order to ink the brand in the consumer’s mind and to make it a strong and unique identity. A brand must stand out from the competition in order to emerge from other products. This depends on its visual identity and therefore the logo, which is essential for the brand and its products.

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THE NEW CONSUMPTION PATTERNS

Since the 1990s, the public is gradually becoming aware of the impact of over-consumption and over-use of natural resources on the environment. Faced with this major problem, individuals are changing their consumption patterns to make them more responsible and sustainable.

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LAUNCH OF CAISSE DESJARDINS DU RÉSEAU DE LA SANTÉ WEBSITE

The H2O Communication agency has recently been given the mandate of the creation and programming of a website on behalf of Caisse Desjardins du Réseau de la santé, the specialized group in the field of health, social services and life sciences for Desjardins. Serving exclusively students, professionals and retirees in the health sector, its team is made up of advisors who know the reality of the environment, its constraints and its opportunities. Their mission is to offer them services and personalized support by expert advisors and a Health Team at the service of local entrepreneurs (clinics, laboratories, pharmacies, etc.). Continue reading

COVID-19, MONITORING ON OUR TEAMS

Dear customers, suppliers and partners,


In this tumultuous time, H2O communication takes note of the provincial and federal recommendations regarding the Covid-19 coronavirus while continuing to offer all its services in strategy, branding, advertising, web, social media and packaging. All of our related services and teams are still active.

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ONGOING ADVERTISING CAMPAIGN : MARCHÉS PUBLICS DE MONTRÉAL

Launch of the ongoing campaign for Marchés Publics de Montréal. Three new ads are added to the second phase of the campaign: in the Montréal subway, on the web and in le journal Métro, in order to reach a young, urban target market. marchespublics-mtl.com

NEW PACKAGING LAUNCH : VITAPOM’

H2O communication is proud to unveil a brand new packaging design for Vitapom’ apple juice. We’ve been working hard over the last 6 months to create this new, completely redesigned packaging. The contrast of colours creates a strong impact at point of sale. The new packaging showcases the genuine freshness of the product. Our concept is simple and authentic: Vitapom’ apple juice is 100% natural and pure, and tastes fresh. A great product from Quebec since 1977, from a caring home-grown family.

ONGOING ADVERTISING CAMPAIGN : FORMEDICA

The 3rd realization and ongoing advertising campaign for FORMEDICA. This part of the campaign specifically targets athletes. The ads can be seen in over 80 fitness centres in Quebec. It’s easy to recognize the design style that we created for this unique advertising series. To find out more about FORMEDICA products, visit the company website @ http://www.formedica.com.

 

ADVERTISING CAMPAIGN : SOKOLOFF LINGERIE

A continuation of the advertising campaign for Sokoloff Lingerie, this initiative highlights the feminine, colourful, bold and sparkling « Fantasy » collection. Sokoloff Lingerie is a 100% Quebec brand that designs and crafts fine lingerie. Founded in Montreal by designer Sofia Sokoloff, the brand is distributed and sold across North America. For more details visit:http://sokolofflingerie.com.

 

ADVERTISING CAMPAIGN LAUNCH : MARCHÉS PUBLICS DE MTL

Introduction of the advertising campaign we created and produced for MPM- « Marchés Publics de Montréal ». The campaign objective was to increase notoriety for MPM and it will run all year long in 2014-2015. Advertising posters, bus panels, web banners, and newspaper and Facebook ads are the chosen methods for the campaign, which showcases Quebec farmers who love growing berries, vegetables, flowers and more. They are the experts and are available at market locations to provide you with advice, which is a new and unique experience. Make your way to the closest public market to discover a bounty of fresh local products: Marché Jean-Talon, Marché Atwater, Marché Maisonneuve, Marché de Lachine, etc. Open 7 days a week all year long. For more information, visit: http://marchespublics-mtl.com, and bon appétit!