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UNDERSTANDING THE MARKETING MIX

The marketing mix, also known as the “4P of marketing” is a concept that brings together all the decisions and actions taken at the marketing level to achieve all the objectives of a company and thus ensure the success of a product and differentiate itself from the competition.

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CUSTOM POP-UP FOR VERTIKA

The COVID-19 epidemic has changed our lives, our ways of doing things and those of all companies. They had to adapt and review their ways of communicating. They must transmit their availability, their opening hours, etc. and at the pace of developments and government directives.

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HOW TO IMPLEMENT A MARKETING STRATEGY ?

Defining a marketing strategy is essential for the proper functioning of a company. In order to best define its positioning and establish itself in a competitive market, you must follow a specific process that we will detail in this article.

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TIPS AND TRICKS TO SUCCESSFULLY SEND YOUR NEWSLETTER

A newsletter is an indispensable marketing tool representing the brand image : it’s the true extension of the company. It helps to keep in touch with customers and to retain them (by sending information on news and promotions, for example) to increase the number of visits to a website and thus increase sales.

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THE EVOLUTION OF LOGOS OVER TIME

Branding represents the image of a brand. It makes it possible to seduce the consumer in order to ink the brand in the consumer’s mind and to make it a strong and unique identity. A brand must stand out from the competition in order to emerge from other products. This depends on its visual identity and therefore the logo, which is essential for the brand and its products.

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THE NEW CONSUMPTION PATTERNS

Since the 1990s, the public is gradually becoming aware of the impact of over-consumption and over-use of natural resources on the environment. Faced with this major problem, individuals are changing their consumption patterns to make them more responsible and sustainable.

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LAUNCH OF CAISSE DESJARDINS DU RÉSEAU DE LA SANTÉ WEBSITE

The H2O Communication agency has recently been given the mandate of the creation and programming of a website on behalf of Caisse Desjardins du Réseau de la santé, the specialized group in the field of health, social services and life sciences for Desjardins. Serving exclusively students, professionals and retirees in the health sector, its team is made up of advisors who know the reality of the environment, its constraints and its opportunities. Their mission is to offer them services and personalized support by expert advisors and a Health Team at the service of local entrepreneurs (clinics, laboratories, pharmacies, etc.). Continue reading

COVID-19, MONITORING ON OUR TEAMS

Dear customers, suppliers and partners,


In this tumultuous time, H2O communication takes note of the provincial and federal recommendations regarding the Covid-19 coronavirus while continuing to offer all its services in strategy, branding, advertising, web, social media and packaging. All of our related services and teams are still active.

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ONGOING ADVERTISING CAMPAIGN : MARCHÉS PUBLICS DE MONTRÉAL

Launch of the ongoing campaign for Marchés Publics de Montréal. Three new ads are added to the second phase of the campaign: in the Montréal subway, on the web and in le journal Métro, in order to reach a young, urban target market. marchespublics-mtl.com