Why update your website ?
The web is changing constantly—and quickly. If you want your website to get great results, you’ve got to keep it fresh. From attracting more visitors to increasing your conversion rate, here are five reasons to update or overhaul your website :
Better design and ergonomics
Your website reflects your business. That means that an outdated design can give your online audience a poor impression of what you offer. In contrast, a slick, modern look inspires trust and motivates users to linger on your pages. And naturally, if you want visitors to spend more time on your website, you have to make sure it’s user-friendly.
Improved organic referencing
Everybody knows that a successful website needs to appear among the top search results. In order for this to happen, your website needs to be built in a specific way so that search engines can find it. The requirements have changed a lot in recent years, so a full overhaul may be in order to improve organic referencing.
More advanced features
New developments in web technologies have changed consumer habits. These days, potential customers go online for everything from information, communications, reservations, purchases and orders. As a result, you might have to add some features to meet the needs of your customers.
Gaining control of your site administration
Once upon a time, website programming made it practically impossible for businesses to be their own website administrators. Any time you wanted to update the content, you needed to call on a web professional. Times have changed! While it’s still a good idea to leave the basic programming to the pros, some platforms (like WordPress) have made it easy for the layperson to handle everyday site administration tasks. This alone is a strong argument for revamping your website.
Adapting to different platforms
The web now takes many shapes and forms, which means that websites have to be responsive. There’s no way around it. Responsive sites adapt to the user’s browser and platform (smartphone, tablet, etc.). This helps improve organic referencing and enhance the user experience.