February 28 marks International without Facebook Day. As the name implies, this is an initiative encouraging users not to visit the social network for 24 hours. The goal is to make users aware of their habits on Facebook.


If this challenge may seem easy for some, it is really difficult for others. Indeed, the majority of Facebook users are active on the network every day, for both personal and professional purposes. Here a ten impressive statistics about Facebook.


2.13 billion

As of June 2017, Facebook had more than 2.13 billion users worldwide.


1.4 billion

This number represents the number of active users on Facebook per day.


35 minutes

A user spends an average of 35 minutes a day on Facebook


1 year and 7 months

On average, a user will spend 1 year and 7 months on Facebook in a lifetime.



On average, users visit Facebook 14 times a day on their smartphone.


4.5 billion

About 4.5 billion likes are distributed every day on Facebook.


350 million

This is the number of photos published every day on Facebook around the world.



Every second, 4100 statuses are published on Facebook.



While shopping, 46% of the social network users visit Facebook.



48% of users aged between 18-34 connect to Facebook as soon as they wake up.


While these impressive statistics illustrate why some people have felt the need to create an International Day without Facebook, they also show that Facebook is an incredible marketing tool for businesses. Indeed, no matter the size or the vocation of a company, having a presence on Facebook has become unavoidable as part of a marketing strategy. Facebook is a privileged platform to reach and communicate with current or potential customers.