5 Tips for improving your SEO

Most consumers do an online search before deciding to buy, regardless of whether it’s a B2B or B2C purchase. Thus, for consumers to choose one business, product or service over another, it must first have online visibility. There are two referencing strategies that businesses can use to boost their position in search results: organic referencing (SEO) and paid referencing (SEM). When you consider click rates and the high cost of certain keywords, organic referencing offers a better return on investment over the long term than paid referencing.



To improve organic referencing, a website needs to contain relevant and effective keywords. These are the terms that consumers use when searching for a business, product or service. To determine which keywords are best, put yourself in the shoes of a potential customer and run searches on keyword planners. Then, add these keywords to your text, including page titles, page descriptions and photo descriptions. There’s no way around it; your entire website must include keywords.


External links

An external link is a hyperlink embedded within a website that leads to another site. By adding external links, you can improve your site’s SEO—but you have to link to sites that the search engine considers to be good quality. Remember, a properly referenced website includes external links.


Text length

If you want search engines to read your content, the text must be long enough. If your text is under 300 words, search engines won’t take it into consideration and it won’t help your organic referencing. You have to boost your descriptions and articles past the 300-word mark to improve organic referencing.


Meta descriptions

Page meta descriptions can also help improve organic referencing. Meta descriptions should contain less than 150 characters and should include multiple relevant keywords. Professional and interesting writing will encourage users to click on your site.


Internal links

Internal links are just as important as external links in your organic referencing strategy. Internal links are hyperlinks that direct users to other pages on the same domain. The more internal links there are within your site, the more credible your site will be in the view of search engines. It all helps improve your site’s ranking!