Vitapom’ is a sub-brand of Maison de la Pomme. Founded in 1977 by Réal and Diane Caron, La Maison de la Pomme, is one of the most significant businesses involved in the production, packaging and processing of apples in Quebec. The brand offers a variety of delicious, high-quality apple products that are available year-round.
Objective: Promote the newly created packaging by launching a 15-second TV advertisement.
- Strategic reflection
- Create a 15-second TV ad
Ensure the product is perceived as fresh and natural, and emphasize the new packaging to create notoriety.
Results: We increased notoriety, created a positive change in product perception and created instant recognition of the packaging at point of sale.