Founded in 2007, VERTIKA has become a leader in Quebec and Eastern Canada in working at heights and in confined spaces. The firm employs skilled rope access technicians—which many like to call Spidermen.
The company is known for its expertise and experience with various issues related to high-risk jobs. Major contractors turn to VERTIKA’s engineers and technicians for assistance with structural and building facade inspections, active and passive fall-arrest systems, and specialized occupational health and safety matters related to working at heights and rope access.
Goal: VERTIKA wanted to increase its visibility, particularly online. They chose H2O Communication to develop their brand image and graphic standards, and to revamp their website. We were also asked to design various communications tools for VERTIKA, including stationery, posters and a newsletter.
– Strategic planning
– Business intelligence
– Graphic standards
H2O Communication developed a brand image that would enable VERTIKA to stand out from the competition while reflecting the company’s specialized expertise in the field of working at heights and in confined spaces.
The new brand image and graphic standards were applied to the various communications tools developed by H2O Communication. The posters and newsletter are also aligned with the new brand image produced by H2O Communication for VERTIKA.
Designed and programmed by H2O, the new website is intuitive and user-friendly. It effectively presents the various services offered by VERTIKA, including rope access, working at height and confined spaces.
Results: With the new brand image created by H2O Communication, VERTIKA now has an arsenal of consistent communications tools that reflect its expertise and leadership in the field. The website showcases the new branding and now offers improved organic referencing.