Trevi is the leading Canadian manufacturer of in-ground and above-ground pools. Trevi products enjoy an enviable reputation for superior quality and reliability. Trevi operates corporate retail outlets in the Montreal area, as well as in Calgary, Alberta. The company also maintains a national and international distribution network, including a number of superstores, to offer its North American and European customers the widest selection of residential and commercial products.
Objective: Trevi wanted to reposition their range of spas, which lacked continuity, and to differentiate itself from the competition.
- Strategic reflection
- Market analysis
- Competitor research
- Product branding
- Creation of graphic grid for the catalogue
- Website app
Trevi asked H2O communication to create a more recognizable, well-integrated, high quality and inspirational brand image. We added a unique value proposition to the range of spas by creating an aura of well being and good health around the products. A common thread now links the products together and sets them apart from the competition. We re-thought and renamed the spa products to create an association that focussed on relaxation and good health.
Results: Objective attained. The spa products are now in total sync and are more appealing than ever. They differentiate themselves from the competition and offer numerous benefits.
« N.B.*: For confidentiality reasons, the images contained in this branding case study only represent a part of the final mandate. »