Projexia is a company that specializes in SAP (Systems Applications and Products) data processing solutions for SME (Small to Medium Enterprises). In addition to offering its services as one of the most important companies to sell and design maintenance systems, Projexia has further distinguished itself by being named the top SAP retailer in Canada in 2015. A leader in its field, the company guides and supports its clients in all stages of their projects to help them fully realize the value of their investment and to pursue their growth. With a team of qualified experts who provide excellent advice, Projexia has everything it needs to continue to set itself apart from its competitors.

Branding

Objective: Projexia wanted to refresh its image in order to better represent the real potential of the company, as a major player in the industry. The company also wanted to increase its client base, as well as sales.

Solution:

– Strategic reflection

– Market analysis

– Competitor research

– Brand repositioning

– Create a new logo

– Complete rebranding

– Corporate signature

– Social networks

– Display booth

– Integrated communication

– Corporate presentation

– Website graphic grid

After an analysis of the market and considerable strategic thinking, we created a brand new logo to better reflect the programming and technology sectors, and we proposed an eye-catching new corporate colour that distinguishes Projexia from its competitors. H20 communication designed a contemporary image that embodies high technology and emphasizes the expertise and skills of the company. By modifying several of its communication tools, we managed to create a brand image that reflects the importance of Projexia in the marketplace.

Results: Since we recently started this project, we will update you soon with more concrete results that this new brand image is sure to generate. Stay tuned!

«  N.B.*: For confidentiality reasons, the images contained in this branding case study only represent a part of the final mandate. »