Prasad Ayurveda is a young company that makes unique, high-quality organic products. Targeting natural food consumers as well as foodies, the company owns the Prasad Ayurveda and Prasad Gourmet brand names. Prasad Ayurveda makes and distributes organic food products based on Ayurveda, a form of traditional medicine from India. In the West, Ayurveda is considered alternative medicine. Prasad Ayurveda develops products like Prasad Ayurveda ghee, 100% Canadian clarified butter that challenges the coconut oil market.
Goal: Modernize and strengthen the brand image, ensuring it is memorable and stands out from the competition. Create packaging that differentiates itself from other brands but continues to reflect the company’s ancestral Indian roots. Implement effective communication tools to enhance the reputation of the company and their products.
- Strategic planning
- Analyze competitors at points of sale
- Business intelligence
- Logo development
- Ad poster
- Transactional website development
- Corporate presentation
H2O Communication revamped the brand identity to bring it up to par with the product quality and to ensure that the presentation is as impactful as possible. The transactional website we developed is also more effective and modern. It features pictures of meals made with ghee to appeal to users and aid with product comprehension. The combination of this website and the new communication tools naturally lead to better referencing.
For the packaging, H2O Communication produced a refined design that elevates the brand and reflects the quality of its products. Thanks to the high-end, professional look, the new packages effectively stand out from the competition.
With a new brand image, packaging and website, Prasad Ayurveda and Prasad Gourmet products now make a strong impact in stores and online.The website includes an e-commerce section, allowing customers to place online orders with ease.In addition, the new packaging designed by H2O generated impressive results at retailers in just a few months. Since their release, the newly packaged products have been flying off the shelves so fast that Prasad Ayurveda ghee is now the top seller in its category. Prasad is now available at 600 points of sale across the country, including 250 Provigo/Loblaws locations and the brand has been given increased shelf space.
This incredible improvement just goes to show that a distinctive and professional brand image and packaging are essential marketing tools and growth drivers. H2O Communication is proud of the work we did for Prasad Ayurveda, helping the company on its path to success.
« N.B.*: For confidentiality reasons, the images contained in this branding case study only represent a part of the final mandate. »