Magenta is a chain of artistic photography studios. The brand offers the ultimate experience: an artistic and unique customized photo session that captures joyful moments and milestones in a customer’s life. Created in 2002, the brand has expanded and the company now owns 20 stores across Canada.

Packaging

Objective: Magenta needed packaging for its different printed picture and 3D formats that appeal to all demographics.

Solution:

  • Strategic reflection
  • Market analysis
  • Competitor research
  • Packaging

We created memorable and professional packaging to represent the Magenta brand, in addition to protecting all picture formats. To appeal to all demographics, we added the word “smile” in different languages inside the picture folders.

Results: An increase in sales, improved in-store customer experience and positive brand perception.