Magenta is a chain of artistic photography studios. The brand offers the ultimate experience: an artistic and unique customized photo session that captures joyful moments and milestones in a customer’s life. Created in 2002, the brand has expanded and the company now owns 20 stores across Canada.
Objective: Magenta wanted its brand to have more impact, style and personality, and emphasize its new line of products.
- Strategic reflection
- Market analysis
- Competitor research
- Advertising campaign
To give the brand more energy and grab the attention of in-store clients, we created massive in-store advertising posters that showcased new products and accessories.
Results: Strong increase in brand notoriety and the sale of new products, and overall positive brand perception.