LaMarque Collection, a Montreal-based, contemporary brand specializes in leather jackets, leather and mixed media sportswear, down-filled puffers, and Italian wool coats with leather detailing. The brand primarily exports to the United States.

Branding

Objective: LaMarque Collection designers, with over 25 years of experience, just launched their clothing line. The company wanted to set itself apart from the fierce competition in the US fashion industry.

Solution:

  • Strategic reflection
  • Market analysis
  • Competitor research
  • Create a new logo
  • Create a brand image
  • Advertising (posters)
  • Stationary and communication tools

We created a new, trendy, inspiring, high-quality brand image that differentiates itself from the leatherwear competition.

Results: Objectives attained. LaMarque Collection successfully positioned itself within the US fashion industry. The brand is now well known and respected in the fashion industry.

«  N.B.*: For confidentiality reasons, the images contained in this branding case study only represent a part of the final mandate. »