LaMarque Collection, a Montreal-based, contemporary brand specializes in leather jackets, leather and mixed media sportswear, down-filled puffers, and Italian wool coats with leather detailing. The brand primarily exports to the United States.
Objective: LaMarque Collection designers, with over 25 years of experience, just launched their clothing line. The company wanted to set itself apart from the fierce competition in the US fashion industry.
- Strategic reflection
- Market analysis
- Competitor research
- Create a new logo
- Create a brand image
- Advertising (posters)
- Stationary and communication tools
We created a new, trendy, inspiring, high-quality brand image that differentiates itself from the leatherwear competition.
Results: Objectives attained. LaMarque Collection successfully positioned itself within the US fashion industry. The brand is now well known and respected in the fashion industry.
« N.B.*: For confidentiality reasons, the images contained in this branding case study only represent a part of the final mandate. »