Il Galateo Restaurant is a well-known establishment in Côte-des-Neiges. The staff has built a strong reputation for its fine Italian cuisine.

Advertising campaign

Objective: The restaurant recently changed hands. It had a more traditional image, but the new owners wanted to broaden their target market, while maintaining its unique charm.


  • Strategic reflection
  • Market analysis
  • Competitor research
  • Advertising campaign
  • Media plan

We created an advertising campaign that focused on the charms of Italy, and simultaneously created a contemporary, retro look to set the restaurant apart from the competition and to create impact.

Results: Since the launch of the advertising campaign, the restaurant has significantly increased traffic and sales.