Il Galateo Restaurant is a well-known establishment in Côte-des-Neiges. The staff has built a strong reputation for its fine Italian cuisine.
Objective: The restaurant recently changed hands. It had a more traditional image, but the new owners wanted to broaden their target market, while maintaining its unique charm.
- Strategic reflection
- Market analysis
- Competitor research
- Advertising campaign
- Media plan
We created an advertising campaign that focused on the charms of Italy, and simultaneously created a contemporary, retro look to set the restaurant apart from the competition and to create impact.
Results: Since the launch of the advertising campaign, the restaurant has significantly increased traffic and sales.