Hôtel WelcomINNS is located in Boucherville, on the south shore of Montreal. Each of its 116 rooms was designed to offer guests a welcoming and comfortable environment. The hotel can accommodate all types of events: seminars, receptions, corporate events and leisure gatherings. It also offers amenities such as an indoor pool and gym.
Objective: Hôtel WelcomINNS of Boucherville wanted to gain notoriety and increase the influx of the family target market to the hotel.
Solution: To meet hotel objectives, H2O communication created a billboard campaign to entice the hotel’s primary target market: families travelling in Quebec. A media plan was created to ensure the effectiveness of the campaign. Targeted communication tools were also created to support the campaign.
- Strategic reflection
- Market analysis
- Competitor research
- Billboard advertising campaign
- Media placement
- Communication tools
Results: We reached families, the hotel’s desired target market, which led to an increase in hotel traffic.