Formedica has been operating in the orthopaedic and pharmaceutical fields since 1972, and has experienced constant growth due to the company’s superior-quality products.
Objective: The Company wanted to increase its profile with an active customer base by more widely promoting several of its products.
– Strategic reflection
– Market analysis
– Competitor research
– Media placement
– Advertising campaign
We developed a media plan adapted to the company’s new target customers and a unique advertising campaign with a distinct and contemporary style, while presenting its products and positioning them as essentials in the industry.
Results: Mission accomplished! The advertising campaign contributed greatly to promoting a more modern image of the company by focussing on its products, especially those intended for athletes. By using evocative images of sports performances, the products have in fact been presented as the solution to pain and discomfort. The campaign has been deployed throughout Greater Quebec in specialized magazines for sport enthusiasts as well as on billboards. Based on this success, Formedica has since proceeded with the expansion of its manufacturing plant and warehouse in response to a strong growing demand.