For more than 30 years, Distribution IRIS has been bringing haircare, professional colour and cosmetic products to market through various Canadian drug store networks. They distribute to more than 2,300 points of sale across Canada. With a portfolio of well-established brands and extensive knowledge of the drug store and big-box store market, Distribution Iris is a choice partner in positioning internationally renowned products.
Goal: Distribution IRIS called on H2O Communication to create a new website that would increase its online visibility and take the brand to the next level. We seized this opportunity to also update their image by revising their branding and communications tools.
- Strategic planning
- Business intelligence
- Website creation
We revamped the IRIS Importing and Distributing’s brand image and communications tools, ensuring the company would stand out from the competition. We also created a logo that fit perfectly with the refreshed branding. In addition, IRIS Importing and Distributing new enjoys improved online visibility.
Results: The various lines of products distributed by IRIS now benefit from excellent online visibility. The new branding, which is both professional and refined, emphasizes the quality of these products. The new website created by H2O Communication casts the brand in a modern light that will help attract new customers.
« N.B.*: For confidentiality reasons, the images contained in this branding case study only represent a part of the final mandate. »