The CISSS de la Montérégie-Est was created when four organizations merged, namely the former CSSS Pierre-De Saurel, Pierre-Boucher and Richelieu-Yamaska, as well as the Centre jeunesse de la Montérégie.
Goal: Perform an analysis of the situation to clearly define the goals and plan the best possible positioning for the online and print ad campaign. Examine current media and decide which new communication channels would be most effective for reaching the target audience, especially young graduates in the healthcare field. Monitor processes and the effects of the media strategy to ensure the campaign is as successful as possible.
- Strategic planning
- Print and online ads
- Social networks
After analyzing existing information, H2O Communication developed a vibrant and refreshing ad campaign designed to pique the interest of a young audience. The campaign focuses on strategic communications channels, including social media and various online platforms. The campaign included Google AdWords, programmatic marketing, remarketing and much more. It targets students in the healthcare and other fields, and will therefore reach a broad audience. We used direct statements to speak to these youth who, for the most part, are already thinking about their future and career path.
Results: The ad campaign developed by H2O Communication was very successful! Our banners were viewed more than 900,000 times and generated more than 12,500 clicks!
Then, the second phase of the advertising campaign was also a big hit. The generated results widely surpassed the objectives fixed in terms of printings and commitments, on all the platforms of broadcasting. Our advertisements were seen 1 196 000 times and generated more than 20 200 clicks!
We can safely say that the modern and refreshed visuals combined with the direct statements from viewers and online users were effective in reaching the target audience. The new ad campaign is something the CISSSME and H2O Communication can be proud of!