Founded 50 years ago, Capilex offers high-end hair products for discerning clients in professional salons. The company changed its name to Capilex Beauté in 1985 and today it is a recognized leader in haircare product and equipment distribution, and in the training field. Over the years, new managers and shareholders took Capilex to new heights with their energy and experience. Today, Capilex serves more than 8,000 active clients in Quebec and Eastern New Brunswick.
Goal: Capilex hired H2O Communication to create a more modern and fashion-oriented website that would support the company’s growth ambitions. We built and programmed a website with strong natural referencing and, at the same time, we revamped their branding, making it more contemporary and timeless.
– Strategic planning
– Business intelligence
– Website creation
The website we produced is an excellent calling card for the brand. It incorporates a Client Access section that makes it easier to interact with current customers and the brands that Capilex distributes. The site also provides product information and social media links. Thanks to the new design, Capilex now stands out from the competition.
Results: Both modern and professional, the new website and brand image have reenergized Capilex to continue leading the haircare field.