Established in 1979, DRUIDE aims to produce natural products that don’t contain ingredients that are dangerous for the human body.DRUIDE products are organic, eco-friendly and certified free of harmful substance. The company is proud to make their sustainable products in Quebec, and to craft them with a full appreciation for health and well-being.

Branding

Goal: Working jointly with the populait singer France d’Amour, DRUIDE called on H2O Communication to create the branding and packaging for a new line of organic personal care products. We came up with the BIO LOVE name, as well as the logo. We also developed sleek new packaging that conveys DRUIDE’s signature authenticity and d’Amour’s values.The packagings all have a touch of green to evoke the nature and the biological aspect which characterize the products. And finally, H2O Communication produced a communications and marketing toolkit ranging from brochures to kiosks to support the development of this new line of organic cosmetics.

 

Solutions:

– Business intelligence

– Strategic planning

– Brand positioning

– Brand name development

– Logo development

– Packaging

– Brochure

– Display

– Posters

 

Results: With strong, distinctive packaging, these products developed by DRUIDE in collaboration with France d’Amour are poised for success in the organic cosmetics segment.Moreover, it is possible to find France d’Amour in numerous convention, because the singer likes to meet her fans while promoting organic products. The sleek and natural image will help BIO LOVE stand out on the market. Moreover, although launch of Bio Love took place only six months ago, the products has already managed to seduce consumers looking for biological cosmetics. We will be watching their progress!