Arcelor Mittal is a leader in all major global steel markets, including automotive, construction, household appliances and packaging, with leading research and development and technology, as well as sizeable captive supplies of raw materials and outstanding distribution networks. With an industrial presence in more than 22 countries spanning four continents, the company covers all of the key steel markets (from emerging to mature). It has large plants in Quebec and is one of the largest suppliers of ironstone for the international export of steel.
Objective: The company hired H2O communication to re-think and redesign their national recruitment website to make it more user-friendly.
- Strategic reflection
- Market analysis
- Competitor research
- Design a website «Transformlavenir.com»
After undergoing market analysis and competitor research, we created an easy, more interactive and engaging approach. We restructured and redesigned a new website, which is over 200 pages and now includes interactive content, videos, as well as clicking options to better guide users doing research.
Results: The new website is a veritable success and has experienced an increase in resumé uploads every year. The website is easy to use and accelerates access to information sought through direct links, which enhances the overall web experience. Now, it is much easier to access thousands of job offers and to apply online. Moreover, the blog and interactive links entice users to spend more time exploring the site.