Les Aliments Triova is a nut and candy wholesaler. Offering a wide range of nuts, candies, spices and other everyday foods, their high-quality products are always exceptionally fresh, meeting the expectations of their customers.The company stands out with innovative products that come in attractive, eye-catching packages and displays.Great freshness and flavour are core values at Aliments Triova, which has built its reputation on quality products and unique designs that are focused on fun.
Goal: Les Aliments Triova hired H2O Communication to revamp the brand image of their Emballe Vrac line, as well as their candy packaging.H2O Communication had lots of fun coming up with a new name that was more representative of candies and the fun side of the products.After much reflection, Emballe Vrac was renamed Akro.To support the new name, we designed a new logo and distinctive packaging to help Akro products stand out on store shelves.Overall, the new branding is youthful and festive.
– Business intelligence
– Strategic planning
– Brand repositioning
– Brand name development
– Logo development
“Akro” is a playful reflection of the French word for being addicted—and the product’s ability to keep you coming back for more.The new logo emphasizes the spirit of fun using original typography and bright corporate colours.H2O Communication also created a funny character to appear on the line’s packages.The custom-drawn character symbolizes the types of candy that Akro offers. Consumers can look through his transparent mouth to see what candies are inside the package—the solution is fast, easy and fun.
Results: With a new name, branding and packaging, the Akro line stands out from the competition.Akro is now fully equipped for growth.We will be keeping an eye on their development!