news_druide_purpure

PUR & PURE PACKAGING

2017/06/01

We’re proud to present the project we carried out for DRUIDE, an organic cosmetics brand established in 1979 in the heart of Quebec’s Appalachian Mountains. DRUIDE aims to produce 100% natural, Ecocert-certified products that balance a respect for tradition, the Earth and human beings. That’s why their products are made with certified organic ingredients and their formulas are suitable for all skin types, even the most sensitive.

DRUIDE asked H2O Communication revamp the look of their Pur & Pure line of hypoallergenic products. After reflecting on the strategy and performing a market analysis, we decided to develop a new logo as a starting point for the branding exercise. Both elegant and modern, the new logo is the perfect reflection of the line. It features a green leaf to represent the products’ natural components. The logo was added to the new simple and streamlined packaging, which H20 Communication also developed to reflect the quality of the products.

The new packaging elicited positive feedback as soon as it was unveiled. Not only did it appeal to their loyal customers, it also attracted new ones, especially via social media. In short, we were very pleased to work with a company that’s sensitive to the environment and to its customers’ well-being. DRUIDE’s line of products for sensitive skin now has a more organic and natural image. The new packaging is sure to age well over time and continue appealing to consumers.