The H2O communication agency was recently given the mandate to create various promotional materials for Desjardins. Specifically, these communication tools were intended for the Caisse Desjardins du Réseau de la Santé, a unit dedicated to health entrepreneurs and health professionals. The mission of Caisse Desjardins du Réseau de la Santé is to provide their members with personalized services and support by expert advisors and a Health Team dedicated to health entrepreneurs (clinics, laboratories, etc.).
It is to appeal to this entrepreneurial clientele at conferences and conventions that the Caisse has mandated H2O for the creation of communication tools. They wanted to present their Health Team in a way that is credible and aimed at health entrepreneurs. It is with this in mind that H2O communication has created two roll-ups for the Caisse Desjardins du Réseau de la Santé.
Obviously, the set of communication tools created had to be in harmony with the general brand image of the Caisse Desjardins du Réseau de la Santé, while highlighting the human and relational aspect proposed by the Health Team. The tools created should therefore inspire confidence for the Caisse’s potential clients and clearly set out the missions of the program.
Thus, H2O communication has taken over the corporate colors of the Caisse, different shades of blue, and integrated them into a sleek visual content. H2O communication has also written an explicit and striking slogan for the support program: The Health Team optimizes your business projects. Obviously, this slogan was affixed in large print on the roll-ups to evoke the mission of the Caisse Desjardins du Réseau de la Santé.
In the end, the design created for the roll-ups fits perfectly with the brand image of the Caisse Desjardins du the Réseau de la Santé, and represents the mission and the various services of the support program.