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Akro-packaging

NEW BRANDING & PACKAGING FOR AKRO

H2O communication unveils today one of its new achievements : the branding and the packaging of Akro.

 

A few months ago, Aliments Triova, a nut and candy wholesaler, hired H2O Communication to revamp the brand image of their Emballe Vrac line. H2O communication has also been given the mandate to create new packagings for this line of candies. The objective of this marketing operation was to reach the target and stand out from the competition.

 

H2O Communication had lots of fun coming up with a new name that was more representative of candies and the fun side of the products.After much reflection, Emballe Vrac was renamed Akro.To support the new name, the agency designed a new logo and distinctive packagings to help Akro products stand out on store shelves.Overall, the new branding is youthful, festive and original.

 

“Akro” is a playful reflection of the French word for being addicted—and the product’s ability to keep you coming back for more as the candies are extremely delicious.The new logo emphasizes the spirit of fun using original typography and bright corporate colours.H2O Communication also created a funny character to appear on the line’s packages.The custom-drawn character symbolizes the types of candy that Akro offers. Consumers can look through his transparent mouth to see what candies are inside the package—the solution is fast, easy and fun.

 

In order to support the new branding, H2O Communication has also designed a website dedicated to the Akro line.

 

With a new name, branding and packaging, the Akro line stands out from the competition. Akro is now fully equipped for growth.We will be keeping an eye on their development !

dev-camirand-branding

NEW BRANDING FOR DÉVELOPPEMENT CAMIRAND

H2O Communication unveils one of our most recent accomplishments: the new branding for Développement Camirand.

 

Développement Camirand is a leading real estate developer that wanted to update its brand image and put the emphasis on the quality of its services. They hired H2O Communication to create the new branding and develop various communications tools, including the Développement Camirand website.

 

It was essential that the new branding and communications tools reflect the firm’s professionalism and the expertise Développement Camirand had gained in its 35 years of operations.

 

For the new branding, H2O Communication recommended a completely redesigned logo. The new, resolutely contemporary logo reflects Développement Camirand’s key offering: professional, highly qualified personnel and distinctive services. The new logo’s graphic design subtly conjures the real estate field, while conveying the fact that the firm is modern, reliable and dynamic.

 

H2O Communication chose yellow and dark grey for the brand’s corporate colours, a choice that will enable Développement Camirand to stand out from the competition. These dynamic colours work together to create a contemporary yet timeless image.

 

H2O Communication also created the corporate tagline “Builder of the Future.” This signature effectively represents Développement Camirand’s mission to build real estate developments for clients and assist them every step of the way.

 

The website designed by H2O Communication is also perfectly aligned with the new brand image. The new site is easier to navigate and features contemporary photos.The image used on social media was also revamped to match the new brand image.

 

H2O Communications successfully created a new brand image for Développement Camirand that reflects the firm’s professionalism, expertise, distinctive offer and superior customer service. The new branding positions Développement Camirand as a leader in the real estate development field.

algorithme-facebook

GENERATE RESULTS IN SPITE OF FACEBOOK’S NEW ALGORITHM

Months after they were announced, the changes to Facebook’s algorithm continue to challenge community managers. The new algorithm gives priority to posts written by friends, to the detriment of business posts. In other words, content posted on business pages is less likely to appear in users’ news feeds. Here are four tips from H2O Communication to help you get around this problem, boost your impressions and stay present in news feeds.

 

Inform your followers

Some features allow users to see publications from the organizations they follow first, despite changes in the algorithm. All you have to do is click on the Like/Following tab to view the various options available, then select “See first.” We strongly recommend that you provide your followers with instructions on how to do this. You can choose to create an informative or creative video or text post that explains the benefits of reading your content (such as having access to exclusive information, promotions, contests, etc.).

 

Create Facebook groups
Since the new algorithm prioritizes content and interactions between friends, creating groups can be a very effective social media strategy. Brands can capitalize on the new algorithm by creating groups that are connected to their page. These groups offer followers the chance to discuss the publications on a page and to create a community around a brand.

 

Post live videos

Creating interactive content is a great way to get people’s attention and encourage them to add comments on Facebook. Live videos attract 10 times more viewers and generate significantly more comments than pre-recorded ones. The more comments and interactions your videos generate, the more the videos get seen. As a result, live videos help increase impressions for business pages—despite Facebook’s new algorithm.

 

Invest in targeted ads

Investing in targeted ads on Facebook is another technique that can keep business pages present in users’ news feeds, despite the changes in the platform’s algorithm. However, it’s very important that you define your target audience properly for two important reasons. First, a well-targeted ad campaign will deliver better returns on investment. And since Facebook gives priority to effective ads, content that’s properly targeted and relevant will garner more impressions.

 

 

h2o_improving_seo_2

SEARCH ENGINE OPTIMIZATION

5 Tips for improving your SEO

Most consumers do an online search before deciding to buy, regardless of whether it’s a B2B or B2C purchase. Thus, for consumers to choose one business, product or service over another, it must first have online visibility. There are two referencing strategies that businesses can use to boost their position in search results: organic referencing (SEO) and paid referencing (SEM). When you consider click rates and the high cost of certain keywords, organic referencing offers a better return on investment over the long term than paid referencing.

 

Keywords

To improve organic referencing, a website needs to contain relevant and effective keywords. These are the terms that consumers use when searching for a business, product or service. To determine which keywords are best, put yourself in the shoes of a potential customer and run searches on keyword planners. Then, add these keywords to your text, including page titles, page descriptions and photo descriptions. There’s no way around it; your entire website must include keywords.

 

External links

An external link is a hyperlink embedded within a website that leads to another site. By adding external links, you can improve your site’s SEO—but you have to link to sites that the search engine considers to be good quality. Remember, a properly referenced website includes external links.

 

Text length

If you want search engines to read your content, the text must be long enough. If your text is under 300 words, search engines won’t take it into consideration and it won’t help your organic referencing. You have to boost your descriptions and articles past the 300-word mark to improve organic referencing.

 

Meta descriptions

Page meta descriptions can also help improve organic referencing. Meta descriptions should contain less than 150 characters and should include multiple relevant keywords. Professional and interesting writing will encourage users to click on your site.

 

Internal links

Internal links are just as important as external links in your organic referencing strategy. Internal links are hyperlinks that direct users to other pages on the same domain. The more internal links there are within your site, the more credible your site will be in the view of search engines. It all helps improve your site’s ranking!

 

medias-sociaux-erreurs

SOCIAL MEDIA : THREE COMMON MISTAKES

In the past few years, countless companies have decided to develop an online presence. For many, this includes being active on social media, since this tactic can generate a considerable return on investment. However, not all businesses make effective use of social media. The strategists at H2O Communication have pinpointed some of the most common mistakes that companies make when trying to leverage social networks.

 

Thinking that social media is easy

Some people think there’s nothing to managing a company’s social media. They wrongly believe that posting content now and then is enough. But that’s more myth than reality. Like any other marketing campaign, a company’s social media presence should be carefully planned and managed to generate optimal results.

 

Creating accounts on all social networks

Another frequent error is creating accounts on all platforms. Having several accounts isn’t problematic by definition, but if you want strong results, you should determine which social media networks are most appropriate and publish content on them regularly. That’s why it’s so important to do your research and see what type of consumer uses each platform. Businesses can decide which social networks are best for their strategy and use them to publish content that speaks to their target audience.

 

Ignoring negative comments

There’s no denying that social media has changed the rules of the game when it comes to communication between businesses and customers. In short, it’s no longer a one-way conversation. Thanks to social media, consumers can speak directly to businesses. This helps improve the customer experience and promotes a sense of belonging with brands—but it can also be a double-edged sword. While social media is a great space for customers to post positive comments for all to see, the opposite is also true. Responding to negative comments and opinions on social media is very important because it lets people know that their opinion—and satisfaction—matters to you. Unfortunately, businesses often shy away from responding to negative feedback on social media.

nouvelles_branding

BRANDING : THREE COMMON MISTAKES

Branding involves a series of marketing initiatives aimed at creating an accurate representation of the brand in consumers’ minds. The company logo, marketing tools and campaigns are the physical manifestations of the brand. In order for the branding to be effective, it should be modern, distinctive and timeless. And yet, not all businesses create successful brand images. Over the years, H2O Communication has seen a lot of branding mistakes. Here are the most common.

 

Using too many corporate colours

When creating a brand image, some businesses go overboard with their corporate colours. Having too many shades and tones can be detrimental to your goal. In fact, sticking to just one colour allows consumers to associate that colour with the business. Using too many colours makes a brand less memorable, thereby diluting its impact and effectiveness. For example, we all automatically associate green with Desjardins and red with National Bank.

 

Choosing hard-to-read fonts

We often see logos with fancy designs that are impressive at first, but ultimately don’t produce an effective and memorable brand image. For example, a logo with a delicate font might seem pretty, but can be hard to read when a small version of the logo is used. For a modern and distinctive branding, businesses should choose fonts that are easy to read regardless of the logo’s size or where it appears.

 

Jumping on a passing trend

Including too much of a graphic trend can expose your brand to several risks. First, if the trend is very popular, several businesses may use it, meaning your branding becomes less distinctive. Second, hopping on a hot trend can make your brand vulnerable to becoming outdated quickly. Once tastes change, you’ll need to revamp your brand. Developing a streamlined and timeless brand image is your safest bet.

vertika_carre

NEW WEBSITE FOR VERTIKA

H2O communication realizes the website of VERTIKA

 

Founded in 2007, VERTIKA has become a leader in Quebec and Eastern Canada in working at heights and in confined spaces. The firm employs skilled rope access technicians—which many like to call Spidermen.

 

VERTIKA wanted to increase its visibility, particularly online. They chose H2O Communication to develop their brand image and graphic standards, and to revamp their website. We were also asked to design various communications tools for VERTIKA, including stationery, posters and a newsletter.

 

H2O Communication developed a brand image that would enable VERTIKA to stand out from the competition while reflecting the company’s specialized expertise in the field of working at heights and in confined spaces.

 

The new brand image and graphic standards were applied to the various communications tools developed by H2O Communication. The posters and newsletter are also aligned with the new brand image produced by H2O Communication for VERTIKA.

 

Designed and programmed by H2O, the new website is intuitive and user-friendly. It effectively presents the various services offered by VERTIKA, including rope access, working at height and confined spaces.

 

With the new brand image created by H2O Communication, VERTIKA now has an arsenal of consistent communications tools that reflect its expertise and leadership in the field. The website showcases the new branding and now offers improved organic referencing.

G.M. Collin_nouvelle

LAUNCH OF G.M. COLLIN’S NEW BRANDING

H2O communication is proud to launch one of its recent realizations : the new branding of G.M. Collin.

G.M. Collin hired H2O Communication to develop their new brand image as well as their brochure, promotional bags and posters. Their goal was to emphasize the superior quality and effectiveness of their products, while reinforcing the company’s reputation. H2O Communication was also tasked with developing their graphic standards and corporate tagline.

 

Obviously, the new branding and all related communications tools needed to reflect the superior quality of G.M. Collin products. H2O Communication decided to use black and white photos to give their new branding an elegant and timeless look. Close-up shots allow the target audience to better identify with the brand. H2O Communication also created the corporate tagline “La recherche au service de la beauté(Research serving beauty). This signature effectively represents G.M. Collin’s scientific work looking into properties that can to improve the health and appearance of skin.

 

H2O created a new brand image for G.M. Collin that effectively conveys its distinctive, high-end personality. The new branding reflects the company’s expertise and the superior quality of G.M. Collin’s skincare products. The new brand image has enabled G.M. Collin to distinguish itself from the competition and enhance its reputation at several international trade shows. In fact, the new brand image developed by H2O Communication was unveiled at major industry events in New York, Los Angeles and Toronto. The new esthetic was very well received by the industry at these events.We will be watching their progress!

cisssme_pub

GREAT ADVERTISING CAMPAIGN FOR THE CISSSME

Impressive results for the advertising campaign for the CISSSME

 

Wishing to recruit staff in numerous departments, the CISSS of Montérégie-Est chose H2O communication for the realization of its advertising campaign.

 

So, H2O communication performed an analysis of the situation to clearly define the goals and plan the best possible positioning for the online and print ad campaign. H2O also examined current media and decided which new communication channels would be most effective for reaching the target audience, especially young graduates in the healthcare field. The agency also monitored processes and the effects of the media strategy to ensure the campaign is as successful as possible.

 

After analyzing existing information, H2O Communication developed a vibrant and refreshing ad campaign designed to pique the interest of a young audience. The campaign focuses on strategic communications channels, including social media and various online platforms. The campaign included Google AdWords, programmatic marketing, remarketing and much more. It targets students in the healthcare and other fields, and will therefore reach a broad audience. We used direct statements to speak to these youth who, for the most part, are already thinking about their future and career path.

 

The ad campaign developed by H2O Communication was very successful! Our banners were viewed more than 900,000 times and generated more than 12,500 clicks!

 

Then, the second phase of the advertising campaign was also a big hit. The generated results widely surpassed the objectives fixed in terms of printings and commitments, on all the platforms of broadcasting. Our advertisements were seen 1 196 000 times and generated more than 20 200 clicks!

 

We can safely say that the modern and refreshed visuals combined with the direct statements from viewers and online users were effective in reaching the target audience. The new ad campaign is something the CISSSME and H2O Communication can be proud of!

tendances-packaging

PACKAGING TRENDS

Top 5 packaging trends in 2018

 

Product packaging has to hit several marketing objectives all at once. It’s not just a matter of protecting contents and keeping them fresh. Packaging needs to nab consumers’ attention and win buyers over, almost immediately. That’s why brands put so much effort into creating original and attractive packaging solutions. Since a package represents the product, brand and market, each packaging is unique. But since packaging is also a marketing tool, we often see trends come and go. Here are five hot product packaging trends in 2018.

 

Vintage designs

Vintage designs have made a serious comeback in several different fields. Old-school appeal is resurfacing in restaurants, home décor, fashion and product packaging. Vintage shapes and labels are giving certain product packages an original, distinctive edge. Vintage designs are useful for telling a product’s story and encouraging consumers to relive past memories.

Big font

Today’s consumers are constantly bombarded with information. This means that packaging needs to quickly deliver a clear and simple message. One way to do that is to use large font for the key message, which includes the logo, product name and product advantages. These components should be big enough to grab the consumer’s attention and convey the message in a flash.

 

Sketches

Increasingly, we’re seeing product packages with sketch-type graphics to give products a fun, youthful personality. This strategy makes a product seem accessible to all consumers. Sketches can also convey a handmade and/or natural image, which is in high demand in some fields.

 

Minimalist designs

The minimalist trend has been around for quite some time in the design field, and we don’t expect it to disappear any time soon. Consumers tend to respond positively to simple, pretty packaging. Minimalist packaging emphasizes keywords and trims away any non-essential information to keep the message clear.

 

Pastel colours

Pastel colours are all the rage this year and light tones are popping up on all types of product packages. This choice helps attract the consumer’s eye and can also connote that a product is fresh, natural and innocent.