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LAUNCHING OF ACADERME’S BRANDING & WEBSITE

To mark its 25th anniversary, Ren-X gets a new skin and becomes Acaderme. Acaderme, a cosmetics and professional skincare distributor, offers its products in many spas, beauty salons, beauty institutes and offers its customers training and workshops.

 

Desiring to modernize its brand image and increase its reputation, Acaderme has entrusted the mandate of the creation of its new branding and the programming of its website to the integrated agency H2O communication. It is with great enthusiasm that we present today its new image: representative, distinct and professional. It reflects the company and its orientation.

 

Acaderme is the result of the combination of the words “academy”, a nod to the training component of the company and “dermatology”. Three logos have been created: Acaderme, Acaderme Formation, and Acaderme Distribution to differentiate the services offered. The new branding, as well as all the communication tools created, reflects the mission as well as the quality of Acaderme’s services.

 

With regard to corporate colours, black and lilac have been chosen and play the role of corporate link between all communication tools. These colours have been selected so that Acaderme stands out from the competition. Black evokes luxury and the high-end look of the products. As for lilacs, it evokes softness and benefits.
Finally, the website perfectly integrates the new brand image. In addition to being user-friendly and easy to use, this site reflects the positioning of Acaderme’s expert, both dynamic and professional. In order to improve the customer experience, it also includes a calendar with details of the training offered. We invite you to discover it at www.acaderme.com.

 

With its new branding, its new website and its communication tools, Acaderme has all the tools to develop its reputation and reach new potential customers.

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HAPPY HOLIDAYS

H2O communication wishes you health, serenity and prosperity!

The holiday season is also an opportunity to take a break. Please note that our offices will be closed from December 20, 2019 at noon until January 5, 2020 inclusive.

Hope to see you again in 2020.

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2020 MARKETING TRENDS

Each year, new marketing trends emerge to adapt to changing purchasing behavior. New technologies are accelerating these changes in the mode of consumption. Businesses need to stay alert to marketing trends if they want to maintain or improve their performance. With this in mind, here are the marketing trends that companies should adopt in 2020.

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LAUNCHING OF GROUPE PM’S BRANDING & WEBSITE

Groupe PM has entrusted the mandate of the modernization of its branding and the creation of its new website to H2O communication. As a leader in the field of mechanical maintenance and repair for industrial and commercial rotary equipment, Groupe PM needed a branding that matched the quality of its services. From this perspective, the purpose of the mandate was to create a dynamic, professional and distinctive brand image. Groupe PM also wanted to have a website incorporating its new branding while allowing a user-friendly navigation.

 

At first, H2O communication created a strong and professional brand image graphically illustrating the world of industrial mechanics. Thus, the agency has designed a branding with photos illustrating the field of the company. The photos are in black and white, but incorporate some touches of red to display the corporate color of the company. The new branding allows Groupe PM to distinguish itself from the competition while displaying a professional image.

 

Of course, all communication tools designed by H2O communication perfectly integrate the brand image created for Groupe PM. Whether it’s the brochure, the calendar, the stationary or the website, all communication tools are professional, dynamic and representative.

 

In fact, concerning Groupe PM’s new website, the agency has completely redone it. To begin, H2O communication has reviewed the structure of the website to allow intuitive navigation for both clients and potential candidates. Visitors can easily navigate through the services, news and opportunities of the company. Potential clients can even request a free estimate directly on the website. In addition, as the site was programmed directly within the agency, the it perfectly integrates the new brand image. Obviously, the new site is responsive.

 

With its new branding, its new website and its communication tools, Groupe PM has all the tools to develop its reputation and reach new potential clients.

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CONFERENCE : BRANDING 2020

For the eighth year in a row, Isabelle Boismenu, Associate and Sales & Marketing Director at H2O Communication, gave a conference in front of large audience at the Strategies PME event held last week. Precisely, the conference was about “Refreshing your branding : Do you have a 2020 corporate look? ”

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AGENCIES & ETHICS

In recent years, the marketing community has been marked by a considerable increase of communication agencies. The democratization of web platforms, the reduction of the operating costs of creative software as well as an increased growth of the demand for SMEs for marketing services are factors causing the phenomenon. While the proliferation of agencies can increase the accessibility of quality marketing services for SMEs, this new reality can also lead to some excesses. Indeed, while the majority of these agencies demonstrate irreproachable professionalism, others lack definitive ethics and sometimes even honesty.

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WEB ADVERTISING FOR EASYBOOTH

Event company specializing in the rental of digital photobooths, Easybooth entrusted the mandate of the creation and management of its advertising campaign to the Montreal agency H2O communication. The main goal of this campaign was to generate traffic on the new website of Easybooth. Through this ad campaign, the company also wanted to increase its brand awareness and increase its engagement rate on social media.

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PROS OF INTEGRATED AGENCIES

For years, the main clientele of medium-sized agencies was SMEs. Today, on Montreal’s market, more and more large B2B and B2C companies are turning to medium-sized integrated agencies for the creation and management of their communications. The reason is simple: these agencies offer some advantages that are not necessarily within the reach of the larger agencies. In terms of flexibility and speed of execution, clients proximity and return on investment, medium-sized agencies are more interesting for both SMEs and large companies. This is especially true when it comes to integrated agencies as they offer all services under one roof, thus combining speed and efficiency.

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LAUNCH OF PIA’S WEBSITE

The website of the Pôle montréalais d’enseignement supérieur en intelligence artificielle (PIA) created and programmed by the agency H2O communication is now officially online.

 

As the branding created by H2O Communication was warmly welcomed during the unveiling that took place at the end of August, the PIA entrusted the mandate of the creation and programming of its website to the agency. Indeed, wishing to get a professional website that perfectly integrates its brand image, PIA chose the integrated agency at the origin of the success of its branding.

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WEB MARKETING INTERN

The agency H2O Communication has chosen Miss Louise Amourette for an internship in Web Marketing. Louise comes from Lyon, France. She will be with us for a period of 6 months. H2O Communication welcomes Miss Amourette for her internship, which is part of her Pre-Master program of the Grande Ecole program she conducts at EM Lyon Business School.
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