3 Tips for Effective Newsletters
Between social networks, websites and mobile apps, businesses have several channels to connect with their audiences. E‑blasts are still a great way to boost loyalty among your current clients and reach new ones. By including email marketing in your strategy, you can generate serious returns on your investment. But to make that happen, your newsletters need to be carefully crafted. Here are three tips for truly effective newsletters.
Create detailed lists
Most email marketing platforms allow you to create registration forms and import personalized lists. Detailed mailing lists allow you to create a complete profile for each subscriber. This can include their name, age, birth date, interests and geographic area. By building detailed lists, you can send personalized content to your subscribers and effectively segment your campaigns to increase both the open rate and conversion rate.
Invest in your newsletter design
If you want results, your newsletter has to look slick. To begin with, the design should be aligned with your brand image so that consumers immediately know who the newsletter is from. Beyond that, the content should be easy to read and understand. For example, readers shouldn’t have to scroll down too far, even if they’re using a mobile device.
Use catchy email subject lines
Since we all receive too many emails, the average user only opens 52% of the messages they get every day. In order to increase the open rate for your newsletter, make sure the email subject line is catchy. Think of phrases that are short and intriguing, and don’t forget to include a call-to-action or the advantage offered to the reader.
Obviously, there are many more details that go into impactful newsletters. For example, you want to time your mail-out just right and make sure the content is relevant to your audience. Since newsletters are an effective way for companies to get profitable results for a minimal investment, it makes sense to put time and energy into developing your email marketing strategy.