news

prasad_branding

NEW BRANDING

Prasad Ayurveda is a company that produces high-quality organic foods based on Ayurveda, a 100% natural form of traditional medicine from India. The company develops products like Prasad Ayurveda ghee, 100% Canadian clarified butter that challenges the coconut oil market.

When Prasad decided it wanted to increase awareness of its brand, the company hired H2O Communication to refresh the brand image, making it stronger and more memorable. We updated the entire visual identity and designed a new transactional website that showcases Prasad Ayurveda products and allows for better natural referencing.

Prasad Ayurveda products now make a strong impact in stores and stand out from the competition. The refined packaging design emphasizes the quality of the products and conveys an authentic, professional image. The website includes an e-commerce section, allowing customers to place online orders with ease. The combination of the transactional website and the new communications tools has resulted in better natural referencing for the brand—and we’re very pleased to have played a role in this achievement. For more information: https://prasadayurveda.com

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NEW RESTAURANT BRANDING

Club Soya is a brand new restaurant located near the Entertainment District and Berri-UQAM metro station. Open for lunch and dinner, it serves up Asian fusion cuisine with a Quebecois twist in an atmosphere that’s both trendy and cozy. Their unique takes on Asian classics were created by successful business owner Geneviève Everell, who has already made a name for herself with one-of-a-kind sushi recipes. Before opening, the restaurant asked H2O Communication to develop their branding and ensure a strong, modern and hip result. We came up with the business name and produced the logo, website and other communications tools.

We chose the name “Club Soya” because it underscores the restaurant’s originality, reflects its modern Asian fare, and promises to pique consumers’ curiosity. The name is simple, concise and easy to remember. For the branding, we opted for a timeless and original look that would leave a lasting impression on customers. Turquoise is used to evoke the sea—and all the scrumptious seafood we derive from it. The website that we designed and programmed for Club Soya is responsive and well-referenced, just like all the sites we create. The design whets viewers’ appetites by emphasizing the fresh ingredients that go into every dish. Finally, all the communication tools we created are aligned with the restaurant’s brand and convey its creative and singular personality.

Club Soya was an instant hit thanks to its mouth-watering dishes and warm, contemporary décor. The opening was covered by the media, including trend-watcher blogs like The Huffington Post and Zest. There’s no doubt that the strong, modern branding we created helped Club Soya become the success it is today. We wish it continued success for the years to come. For more information: http://clubsoya.com

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« FASHION » WEBSITE

To support its expansion, Capilex hired H2O Communication to create a new, more modern and well-referenced website. We started with Capilex’s brand image and use of corporate colours to create a highly professional and timeless design. The new design reflects the company’s position as a leader in its field.

Capilex offers high-end hair products for discerning clients in professional salons. The company is known for its expertise and has become a leader in haircare product and equipment distribution. The new website features a Client Access section that makes it easier to interact with current customers and the brands that Capilex distributes. The site also provides product information and social media links. We were delighted to work on this project with Capilex. More than 200 positive comments about the company website (www.capilexbeaute.ca) and Facebook page (www.facebook.com/CapilexBeaute/) were shared. Check them out for yourself!

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HAWAIIAN COFFEE COMES TO MONTRÉAL

Aloha Espresso Bar is a Hawaiian coffee shop that has just opened in Old Montréal. We had the opportunity to create the brand image and identity for this tropical spot. The welcoming café offers various local finds, like acai bowls, succulent sandwiches and coffees with uniquely Hawaiian aromas. Everything is served with an “Aloha” in a setting that sets your mind sailing to the Pacific Islands. To ensure a successful launch and an image that would stand the test of time, Aloha Espresso Bar needed original branding that would leave its mark in people’s minds. H20 Communication was brought in to create a fresh and youthful brand that would give Aloha Espresso Bar an unmistakeable visual image and signature. Our job was to come up with an outstanding visual identity that was aligned with the coffee shop’s décor. Our challenge was to balance the quality of their products with the fun and cool qualities of the café’s design.

What did we do? We produced a logo using the corporate colours and developed the signature, packaging, signage and promotional items. The branding we created was inspired by the café’s physical location and products. The result was high quality, colourful and bright! We ensured that the logo represented both coffee and the Hawaiian Islands. Since pineapple is popular in the Pacific Islands, we decided to merge this fruit with a coffee mug for a unique hybrid logo that combines Aloha’s two key symbols. The pineapple-esque coffee mug is shown in a vibrant yellow that speaks to its tropical roots. This shade of yellow was chosen for the new café’s corporate colour. Packaging was specially designed to reflect Aloha’s colour palette. Aloha Espresso Bar was an instant hit as soon as it opened thanks to the impactful and singular image produced by H20 Communications. Local media immediately sung the praises of the new establishment, with positive reviews published in popular Montreal blogs like Nightlife CA and MTL blog. There’s no doubt that this coffee shop is off to a great start and H20 Communication is pleased as (Hawaiian) punch to have played a role in its success.

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PUR & PURE PACKAGING

We’re proud to present the project we carried out for DRUIDE, an organic cosmetics brand established in 1979 in the heart of Quebec’s Appalachian Mountains. DRUIDE aims to produce 100% natural, Ecocert-certified products that balance a respect for tradition, the Earth and human beings. That’s why their products are made with certified organic ingredients and their formulas are suitable for all skin types, even the most sensitive.

DRUIDE asked H2O Communication revamp the look of their Pur & Pure line of hypoallergenic products. After reflecting on the strategy and performing a market analysis, we decided to develop a new logo as a starting point for the branding exercise. Both elegant and modern, the new logo is the perfect reflection of the line. It features a green leaf to represent the products’ natural components. The logo was added to the new simple and streamlined packaging, which H20 Communication also developed to reflect the quality of the products.

The new packaging elicited positive feedback as soon as it was unveiled. Not only did it appeal to their loyal customers, it also attracted new ones, especially via social media. In short, we were very pleased to work with a company that’s sensitive to the environment and to its customers’ well-being. DRUIDE’s line of products for sensitive skin now has a more organic and natural image. The new packaging is sure to age well over time and continue appealing to consumers.

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POSITION AVAILABLE

Hey! We’re looking for a full-time phone operator/receptionist (35 hrs/week). The minimum education requirement is a high-school diploma. Good French (written and spoken). English an asset (written and spoken). Familiarity with Word / Excel / Outlook / PowerPoint. Strong communications skills, diplomacy and interpersonal skills. Duties: answer incoming calls, make outgoing client calls, follow up with clients, perform other administrative tasks. If you’re dynamic, enthusiastic and looking to work in a creative environment, send your resume to: info@h2ocommunication.com

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WEEKEND IN NEW YORK IN A PRIVATE JET?

The newly established Fondation RÉA called on H2O Communication to develop an ad campaign for their contest called “Enter to win a weekend in New York on a private jet” (Courez la chance de remporter un week-end à New York en jet privé).

After finding the name for the foundation and creating its new branding, H20 turned to promoting the event, which was designed to spread the word about Fondation RÉA’s beginnings and help the organization collect donations. Created when three major foundations merged, RÉA supports and promotes rehabilitation and social integration for people who are sick or disabled.

We developed a promotional and fundraising campaign that included both print and web, with posters, social media, brochures and a microsite. All of the contest’s communication tools were aligned with Fondation RÉA’s new branding.

It’s very important to make sure your brand is expressed effectively at events, as this improves brand visibility. One-off events like the Fondation RÉA contest are always a good opportunity to promote your brand to the general public and strengthen your reputation. Well-planned communications are essential!

If you’d like to enter to win a dream weekend in New York, simply go to www.fondationrea.ca and go to the Contest tab to register and purchase tickets ($20 each). The prize is a return flight (Montréal/New-York), limousine service to the hotel, two nights at The Pierre Hotel, and US$1,000 in cash. The draw will take place on Thursday, April 27. Don’t miss it! For more information: https://interland3.donorperfect.net/weblink/weblink.aspx?name=E910172QF&id=15

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INTERN

Now that we’re finally settled in to our new offices, we’ll be hiring a few interns over the course of the year. We’re pleased to announce that we’ve chosen Louisa Moreau to do a 12-week internship with us. Ms. Moreau is from France, where she is completing her third year of the undergraduate program in Information and Communication at IAE d’Annecy. Welcome to H2O communication, Louisa, and enjoy your internship!

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LAUNCH OF THE CISSS DE LA MONTÉRÉGIE-EST ADVERTISING CAMPAIGN

And we’re off! The CISSSME’s new advertising campaign is officially underway, with an online and print recruitment campaign that we’ve designed to target students in the healthcare field.

The purpose of a teaser campaign is to pique people’s curiosity without giving too much away. In this case, we had to consider the target audience’s young age and diversity, even though it’s predominantly female. Based on this, we opted for messages that speak directly to the readers, in both the online and the print campaigns. For example, we ask them if they’re ready to “make a difference,” “follow their calling,” or “succeed.” The reader then clicks on the image, which takes them directly to the website with more information about the recruitment campaign.

Soul-searching about career choices is an inevitable process in any student’s life. This advertising campaign needed to make a real impact and get students thinking about these tough questions. From a graphics standpoint, our choice landed on a young, clean typeface, set off against homogeneous photos on all of the plates used. The advertising campaign was designed to make an impression and to appeal to the habits and tastes of the target audience. The logical strategy was to create a media plan that combined print and web advertising. We also designed the CISSSME’s dedicated recruitment website, carrying over the graphic elements from the advertising campaign for even greater cohesion and impact of the message.

Students in the healthcare field, if you’ve got questions swirling around in your head, if you’re not sure whether you’re on the right track, or if you still haven’t decided on your career path, don’t wait any longer—make a difference by joining the CISSS de la Montérégie-Est!

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REA FOUNDATION BRANDING

The product of the merger of three large foundations, the Fondation du Centre de réadaptation en déficience physique de Montréal approached us to come up with its new name and branding, which is how the REA Foundation came to be. “REA” picks up on a key word in the foundation’s name, réadaptation, and its main mission of rehabilitation. We created the new name and designed the new visual identity, which we applied to all of the foundation’s communication tools and to its new website, also designed and programmed by us. The website perfectly showcases the REA Foundation’s new brand image. In addition to being user-friendly, the website also reflects the dynamic and professional nature of the foundation. It features inspiring and uplifting images that reflect the support offered by the REA Foundation. To see for yourself, we encourage you to visit the new website at fondationREA.ca.

Clean and contemporary, the REA Foundation’s new logo is appealing, unique, and professional. The logo also features the descriptor “PHYSICAL REHABILITATION FOUNDATION,” which reinforces the foundation’s new name. The name and the descriptor subtly symbolize two stairs in a staircase, suggesting progress and the challenging of one’s limits. The new logo, corporate colours, stationery, and social media networks are now all perfectly matched, forming a consistent and distinctive branding. We are proud of our role in this successful merger, which was one of the most significant events ever on the Canadian philanthropic landscape.
We are very pleased to unveil this new brand image to you today. We achieved our two-fold objective, which was to create a professional branding for the foundation, while emphasizing its services, vitality, and dedication. We’re very proud of this new visual identity, which perfectly reflects the essence of the foundation, and we hope you’ll like it, too. To find out more about the REA Foundation, visit the new website at http://fondationrea.ca.