Each year, new marketing trends emerge to adapt to changing purchasing behavior. New technologies are accelerating these changes in the mode of consumption. Businesses need to stay alert to marketing trends if they want to maintain or improve their performance. With this in mind, here are the marketing trends that companies should adopt in 2020.

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Groupe PM has entrusted the mandate of the modernization of its branding and the creation of its new website to H2O communication. As a leader in the field of mechanical maintenance and repair for industrial and commercial rotary equipment, Groupe PM needed a branding that matched the quality of its services. From this perspective, the purpose of the mandate was to create a dynamic, professional and distinctive brand image. Groupe PM also wanted to have a website incorporating its new branding while allowing a user-friendly navigation.


At first, H2O communication created a strong and professional brand image graphically illustrating the world of industrial mechanics. Thus, the agency has designed a branding with photos illustrating the field of the company. The photos are in black and white, but incorporate some touches of red to display the corporate color of the company. The new branding allows Groupe PM to distinguish itself from the competition while displaying a professional image.


Of course, all communication tools designed by H2O communication perfectly integrate the brand image created for Groupe PM. Whether it’s the brochure, the calendar, the stationary or the website, all communication tools are professional, dynamic and representative.


In fact, concerning Groupe PM’s new website, the agency has completely redone it. To begin, H2O communication has reviewed the structure of the website to allow intuitive navigation for both clients and potential candidates. Visitors can easily navigate through the services, news and opportunities of the company. Potential clients can even request a free estimate directly on the website. In addition, as the site was programmed directly within the agency, the it perfectly integrates the new brand image. Obviously, the new site is responsive.


With its new branding, its new website and its communication tools, Groupe PM has all the tools to develop its reputation and reach new potential clients.



For the eighth year in a row, Isabelle Boismenu, Associate and Sales & Marketing Director at H2O Communication, gave a conference in front of large audience at the Strategies PME event held last week. Precisely, the conference was about “Refreshing your branding : Do you have a 2020 corporate look? ”

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In recent years, the marketing community has been marked by a considerable increase of communication agencies. The democratization of web platforms, the reduction of the operating costs of creative software as well as an increased growth of the demand for SMEs for marketing services are factors causing the phenomenon. While the proliferation of agencies can increase the accessibility of quality marketing services for SMEs, this new reality can also lead to some excesses. Indeed, while the majority of these agencies demonstrate irreproachable professionalism, others lack definitive ethics and sometimes even honesty.

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Event company specializing in the rental of digital photobooths, Easybooth entrusted the mandate of the creation and management of its advertising campaign to the Montreal agency H2O communication. The main goal of this campaign was to generate traffic on the new website of Easybooth. Through this ad campaign, the company also wanted to increase its brand awareness and increase its engagement rate on social media.

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For years, the main clientele of medium-sized agencies was SMEs. Today, on Montreal’s market, more and more large B2B and B2C companies are turning to medium-sized integrated agencies for the creation and management of their communications. The reason is simple: these agencies offer some advantages that are not necessarily within the reach of the larger agencies. In terms of flexibility and speed of execution, clients proximity and return on investment, medium-sized agencies are more interesting for both SMEs and large companies. This is especially true when it comes to integrated agencies as they offer all services under one roof, thus combining speed and efficiency.

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The website of the Pôle montréalais d’enseignement supérieur en intelligence artificielle (PIA) created and programmed by the agency H2O communication is now officially online.


As the branding created by H2O Communication was warmly welcomed during the unveiling that took place at the end of August, the PIA entrusted the mandate of the creation and programming of its website to the agency. Indeed, wishing to get a professional website that perfectly integrates its brand image, PIA chose the integrated agency at the origin of the success of its branding.

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The agency H2O Communication has chosen Miss Louise Amourette for an internship in Web Marketing. Louise comes from Lyon, France. She will be with us for a period of 6 months. H2O Communication welcomes Miss Amourette for her internship, which is part of her Pre-Master program of the Grande Ecole program she conducts at EM Lyon Business School.
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For 70 years, Federal Steel has specialized in the industrial equipment sector as well as in services related to the optimization of workspaces. As a leader in its field, Federal Steel provides its clients with customized and turnkey solutions.


Wishing to modernize its brand image while optimizing its communication tools, Federal Steel has entrusted H2O communication with the mandate of creating and producing its brochure and catalog. Through its marketing tools, the company wanted to improve its communications with its current customers and reach a new potential clientele.

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Regardless of the type of products, packaging is a marketing tool of considerable importance. It is the first contact between the product and the consumer. Generally speaking, the purchase decision time is very short at the point of sale. Thus, the packaging must be striking and distinctive in order to seduce the consumer and lead to the purchase. This is even more true in a field as competitive as cosmetics. Moreover, in addition to attraction, cosmetics packaging must meet legal obligations and ethical considerations.

In a particularly competitive sector like cosmetics, packaging is crucial to differentiate itself from competing brands. Thus, it is imperative that the packaging reflects the quality of the product. It is also a medium to display the merits of the cosmetic product. In the particular case of cosmetics, the packaging can also be innovative in order to facilitate the use and preservation of the product. That’s why the vast majority of brands rely on agencies, designers and even stylists to create innovative, professional, attractive and distinctive packaging. In some cases, packaging becomes a real object of art. He is at the origin of the construction of the visual identity of the brand.

Cosmetics packaging is also of particular importance when it comes to high-end products. If it’s about luxury brands, the packaging is really part of the customer experience. It can then be customizable or adopt the graphic codes of luxury with a sleek style or colors such as white, black or gold.

Then, from a legal point of view, packaging of cosmetic products must meet several standards. Indeed, as it is products for the skin, face or body, the packaging must include the various components of the cosmetic product. This helps to identify potential allergens and also to ensure that substances are not harmful to health.

In addition, as the field of cosmetics has long been criticized for its lack of ethics, brands have been interested in adopting an eco-responsible commitment regarding their packaging. Indeed, in an era of environmental awareness, consumers tend to opt for products that promote eco-responsible packaging, that is to say recyclable and with the minimum of plastic packaging.

In the end, cosmetics packaging is a particularly strategic point in the field of cosmetics. It is sometimes necessary to modernize packaging to adapt to new market requirements and seduce the target audience.