3 Tips for Effective Newsletters


Between social networks, websites and mobile apps, businesses have several channels to connect with their audiences. E‑blasts are still a great way to boost loyalty among your current clients and reach new ones. By including email marketing in your strategy, you can generate serious returns on your investment. But to make that happen, your newsletters need to be carefully crafted. Here are three tips for truly effective newsletters.


Create detailed lists

Most email marketing platforms allow you to create registration forms and import personalized lists. Detailed mailing lists allow you to create a complete profile for each subscriber. This can include their name, age, birth date, interests and geographic area. By building detailed lists, you can send personalized content to your subscribers and effectively segment your campaigns to increase both the open rate and conversion rate.


Invest in your newsletter design

If you want results, your newsletter has to look slick. To begin with, the design should be aligned with your brand image so that consumers immediately know who the newsletter is from. Beyond that, the content should be easy to read and understand. For example, readers shouldn’t have to scroll down too far, even if they’re using a mobile device.


Use catchy email subject lines

Since we all receive too many emails, the average user only opens 52% of the messages they get every day. In order to increase the open rate for your newsletter, make sure the email subject line is catchy. Think of phrases that are short and intriguing, and don’t forget to include a call-to-action or the advantage offered to the reader.


Obviously, there are many more details that go into impactful newsletters. For example, you want to time your mail-out just right and make sure the content is relevant to your audience. Since newsletters are an effective way for companies to get profitable results for a minimal investment, it makes sense to put time and energy into developing your email marketing strategy.



H2O Communication is pleased to unveil its most recent accomplishment, a new brand identity and website for Vizad Media.


With more than 10 years of success to its name, the visual communications firm hired H2O Communication to refresh its brand image and develop its online presence. Vizad Media hopes this initiative will help the company, which specializes in giant ad panels and billboards, reach its growth targets.


H2O Communication started with an in-depth strategic exploration before repositioning the brand and changing its name to Vizad Media. Not only is the new moniker memorable, it also effectively conveys the firm’s expertise and services.


To strengthen the company’s new positioning and enhance its reputation, H2O Communication developed a brand esthetic that is both modern and distinctive. It reflects the professionalism and experience that Vizad Media has gained over the years in large-scale ad panels and billboards. In particular, the corporate colours were specifically chosen to differentiate the company from its competitors. The logo and other components of the brand image symbolize solidity and reliability, two qualities that define Vizad Media and its products.


H2O Communication also created a new website to boost Vizad Media’s online presence. Each page of the website is obviously aligned with the firm’s new visual identity. Navigating the website is intuitive, making it easy to see the various products and services that Vizad Media offers. Finally, the new website creates a stronger connection between users and the company.


H2O Communication pulled out all the stops to develop the new branding and website, which now effectively reflect Vizad Media’s expertise and services.





Why is packaging important?


On average, consumers take just three seconds to choose one product over another at the point of sale. That’s why it’s so important for a product to be able to attract attention and convince the buyer in a flash. It’s also why brands focus so much on product packaging as a marketing tool. Not only does packaging protect the goods inside, it also helps a brand meet various marketing needs.


Packaging that drives purchases

Product packaging has a real impact on sales. Brightly coloured or unusually shaped boxes or bags will nab the buyer’s attention, making it more likely that they will pick it up. Once a consumer has an item in their hand, there’s a strong chance it will be chosen over rival products—provided that the packaging is informative and inspires confidence.


Packaging that strengthens your brand image

A product’s package is your brand’s representative at the point of sale. The logo, colours and design all bolster your brand’s reputation. Over time, the combination of elements on a product package leaves a lasting impression on the minds of consumers, allowing them to spot the brand quickly. A good example is the classic glass Coca-Cola bottle. Even if you remove the product name, you can still identify the brand with ease.


Packaging that boosts customer loyalty

Practical packaging can improve the consumer experience and make customers more loyal to your brand. When a package is easy to hold or does a better job of preserving its contents, it improves the overall experience and increase the chances that the consumer will buy your product again. The visual appeal of the packaging also helps promote repeat purchases. For example, some brands create special edition packaging for certain items. When the result is a veritable work of art, consumers may be interested in collecting a whole series.


One thing is for sure: creative and distinctive packaging can enhance the brand image of any product or company. Since it leads to increased sales, packaging is an important part of any marketing strategy.



5 Questions to Ask Yourself Before Meeting with a Marketing Agency


All companies, regardless of size or industry, need a marketing strategy. And for various reasons, many businesses choose to hire marketing agencies to get the job done.


But before you can build a successful relationship with an agency, you have to start with a good brief. To make sure you get the best possible results, there are specific questions you should ask before meeting with an external team of communications professionals and hiring them to develop your marketing strategy or campaign.


Here are five questions you should ask yourself before sitting down with a marketing firm.


What are your goals?

Identifying your marketing goals is an essential step prior to starting a conversation with an agency. Are you looking to boost your reputation, increase sales, promote new products, etc.? By listing measurable goals for the short and long terms, you’ll help the marketing agency pinpoint the best strategies for you.


What are your needs?

Knowing your real needs is equally important. Are you looking for a new brand image, media strategy or website? You should also decide whether you’re looking for consulting services or turnkey services.


What sets your company apart?

Write down the qualities that distinguish your business from the competition and bring the list to your first meeting. This will give the agency’s team a better understanding of your company and line of work—which is useful for guiding their art direction.


What is your budget?

There’s no question that having a clear idea about your budget limits is crucial before you meet with a marketing agency. This information will help the agency tailor its proposal and offer you an effective marketing campaign that’s in line with your budget.


What’s the timeframe for your project?

Inform the agency of your scheduling needs right from the get-go, and they will let you know whether it’s realistic or not. It will also help their team come up with a plan that balances your marketing goals with your timing needs.


By asking yourself these five questions before sitting down to talk to an agency, you’ll enable the external firm to focus their strategic planning on the aspects that matter most to you. With the right information, the agency will be better positioned to develop campaigns that offer a strong return on investment.




February 28 marks International without Facebook Day. As the name implies, this is an initiative encouraging users not to visit the social network for 24 hours. The goal is to make users aware of their habits on Facebook.


If this challenge may seem easy for some, it is really difficult for others. Indeed, the majority of Facebook users are active on the network every day, for both personal and professional purposes. Here a ten impressive statistics about Facebook.


2.13 billion

As of June 2017, Facebook had more than 2.13 billion users worldwide.


1.4 billion

This number represents the number of active users on Facebook per day.


35 minutes

A user spends an average of 35 minutes a day on Facebook


1 year and 7 months

On average, a user will spend 1 year and 7 months on Facebook in a lifetime.



On average, users visit Facebook 14 times a day on their smartphone.


4.5 billion

About 4.5 billion likes are distributed every day on Facebook.


350 million

This is the number of photos published every day on Facebook around the world.



Every second, 4100 statuses are published on Facebook.



While shopping, 46% of the social network users visit Facebook.



48% of users aged between 18-34 connect to Facebook as soon as they wake up.


While these impressive statistics illustrate why some people have felt the need to create an International Day without Facebook, they also show that Facebook is an incredible marketing tool for businesses. Indeed, no matter the size or the vocation of a company, having a presence on Facebook has become unavoidable as part of a marketing strategy. Facebook is a privileged platform to reach and communicate with current or potential customers.



Branding: What does it really mean?

In marketing, you hear the word “branding” a lot. The truth is that branding—also known as brand image—is an essential part of successful marketing. Here’s how we define the concept and what it can help you achieve.


Branding is all the marketing efforts you do to give consumers an accurate impression of a business or label. It can help you build an image that communicates the company’s mission, values and expertise to its target audience. In that sense, branding is a business’ core identity. Your logo, tools and marketing campaigns are all physical manifestations of your branding.


Just how powerful is branding? The automobile industry is rife with examples. For instance, Volvo has long been synonymous with safety in the minds of consumers. Mercedes-Benz bespeaks luxury, while Honda’s hallmark is durability. When consumers buy a certain make, they buy the company’s promise and identity. In other words, they buy the brand.


In fact, consumers often buy brands instead of products—and that’s why it’s so important for companies to cultivate the right brand image. Branding brings added value to your business, especially when your product or its price isn’t enough to win over buyers.


It’s important to note that branding isn’t just for major international corporations. Small and mid-size businesses also stand to gain from a strong brand. No matter how big your company is or what industry you operate in, maintaining your brand can help you stand out from the competition, build your reputation, increase sales and improve customer loyalty. Effective branding can help small and medium businesses reach their long-term goals.


Web Redesign

Why update your website ?

The web is changing constantly—and quickly. If you want your website to get great results, you’ve got to keep it fresh. From attracting more visitors to increasing your conversion rate, here are five reasons to update or overhaul your website :


Better design and ergonomics

Your website reflects your business. That means that an outdated design can give your online audience a poor impression of what you offer. In contrast, a slick, modern look inspires trust and motivates users to linger on your pages. And naturally, if you want visitors to spend more time on your website, you have to make sure it’s user-friendly.


Improved organic referencing

Everybody knows that a successful website needs to appear among the top search results. In order for this to happen, your website needs to be built in a specific way so that search engines can find it. The requirements have changed a lot in recent years, so a full overhaul may be in order to improve organic referencing.


More advanced features

New developments in web technologies have changed consumer habits. These days, potential customers go online for everything from information, communications, reservations, purchases and orders. As a result, you might have to add some features to meet the needs of your customers.


Gaining control of your site administration

Once upon a time, website programming made it practically impossible for businesses to be their own website administrators. Any time you wanted to update the content, you needed to call on a web professional. Times have changed! While it’s still a good idea to leave the basic programming to the pros, some platforms (like WordPress) have made it easy for the layperson to handle everyday site administration tasks. This alone is a strong argument for revamping your website.


Adapting to different platforms

The web now takes many shapes and forms, which means that websites have to be responsive. There’s no way around it. Responsive sites adapt to the user’s browser and platform (smartphone, tablet, etc.). This helps improve organic referencing and enhance the user experience.






5 graphics design trends to watch this year


A corporate logo has to achieve a lot of goals—and these objectives can sometimes seem contradictory at first glance. For instance, a logo should be evocative and memorable, while remaining simple. A logo should be timeless, but aligned with the latest graphic design developments. In 2018, like every year, we’ll witness various trends that will influence how logos are created or updated.

Here are 5 graphic design trends we’ll be watching this year.


Brighter colours

Even though the Pantone Color Institute crowned ultra violet as the 2018 Color of the Year, vibrant colours are still big and will certainly stay that way all year. A lot of startups are using lively tones in their logos, while established businesses are giving their existing logos a boost of bright to prove that they’re still growing and at the forefront of their fields.



The old adage “less is more” has never been more popular than in 2018. Today’s logos are minimalist. From the typography to the shapes, simplicity is the name of the game. This trend stems from the emergence of new communications platforms, which require logos to be readable and recognizable on business cards, responsive websites and mobile apps. Several major corporations, including Mastercard and Juventus, recently simplified their logos.



Color gradation made a comeback in 2017. Gradual transitions between hues are see in logo icons and typography. Colours can be warm, cold or even rainbow. The logo for the 2024 Paris Olympic Games is a great example of how colour gradation is being used.



Several brands in more conservative or high-tech fields are dropping icons altogether and opting for typographic logos. The typography is simple but memorable and full of personality. The updated Mozilla logo is a good example.


Cut-off letters

To add more kick to typography, some graphic designers are slashing off sections of letters when creating logos. This technique, which is very popular this year, not only gives strengthens the typography, it also symbolizes an open and contemporary attitude.


We expect to see all this and much more this year. A distinctive, timeless and contemporary logo is a key marketing tool for any company. For additional information or advice, just give us a shout!


Web Marketing Tips

5 tips for getting better results on social media

One of the biggest myths about social media is believing that managing corporate accounts is easy. Just like any marketing campaign, maintaining a social media presence needs to be carefully planned and managed. Here are some handy tips from H2O Communication about how to get more from your social media.


Pick the right platforms

If you want results on social media, the first step is picking the right ones. You don’t want to create accounts on all platforms. Instead, do some research to determine what types of users each network attracts, then choose those that are in line with your strategy and will help you reach your goals.


Create original content

Original content is key for boosting engagement on social media. This can be articles, photos or videos. Just make sure it has visual appeal and speaks to your audience. You’ll need to develop an editorial calendar to support this initiative.


Tweak your publications for different platforms

A common mistake we see on social media is that companies publish identical posts on all their platforms. And yet, each media platform has its own language and style. To make a bigger impact on social media, you’ve got to follow the rules for each.


Communicate with your followers

Social media is perfect for communicating with current or potential customers—and that communication goes two ways. You need to interact with followers, respond to their comments (even the negative ones) and thank those who give you good reviews. In short, use social networks to spark conversations with your audience.


Analyze your stats

All social media platforms—or almost all—provide free statistics tracking tools for professional accounts. Analyzing this data can help you see how your audience behaves and what content they like best. This can help you adjust your social media strategy and boost your results.






We offer you our best wishes for health, serenity and prosperity ! May the New Year be synonymous with accomplishment and success.

The holiday season is also the perfect time to take a break. Please note that our offices will be closed from December 21st, 2017 to January 5th, 2018, inclusively.