A few months ago, H2O communication got mandated to create the packaging and branding of Gaïos, a Quebec-based company that specializes in cold-pressed juices and smoothies made from fresh products.
By creating the company’s entire branding –from the name to the communication tools, H2O was able to emphasize the company’s mission ; offering a wide range of natural and nutritious products, while tackling food waste. As a matter of fact, Gaïos uses unsold fruits and vegetables that became too mature for retail ; the more mature the fruit or vegetable, the more nutrients and taste it has.
The entire branding was a success, in the way that the company’s sales are doing very well. Well enough, actually, for Gaïos to launch a complete range of soups ! And, because good news rarely come alone, the company is also expanding throughout the country. H2O communication was then mandated to take care of the soup’s packaging too.
Just like their juices and smoothies, Gaïos’ soups are made from cold-pressed vegetables. This is why H2O communication kept the general direction of the company’s visual identity, with a consistent and synergetic variation to fit the new products, banking on vibrant colours and transparency. Every soup has a specific colour for its bottle, creating a contrast with the colour of the soup itself, but always in that bright and vivid way ; an integral part of Gaïos’ identity.
The see-through labels are a reminder of the company’s transparent policy; their products only contain fruits and vegetables, with no preservatives. They also allow the customer to see for themselves !
H2O communication is proud to contribute to Gaïos’ development. All their products are displayed in several points of sale across Quebec, including IGA, IGA Extra, Rachelle Bery, Marché Tradition, as well as all the branches of Première Moisson and Marché Tau. And, not to forget, these juices, smoothies and soups are also available in certain stores in the rest of Canada.