LAUNCHING OF GROUPE PM’S BRANDING & WEBSITE 2019/12/05 Groupe PM has entrusted the mandate of the modernization of its branding and the creation of its new website to H2O communication. As a leader in the field of mechanical maintenance and repair for industrial and commercial rotary equipment, Groupe PM needed a branding that matched the quality of its services. From this perspective, the purpose of the mandate was to create a dynamic, professional and distinctive brand image. Groupe PM also wanted to have a website incorporating its new branding while allowing a user-friendly navigation. At first, H2O communication created a strong and professional brand image graphically illustrating the world of industrial mechanics. Thus, the agency has designed a branding with photos illustrating the field of the company. The photos are in black and white, but incorporate some touches of red to display the corporate color of the company. The new branding allows Groupe PM to distinguish itself from the competition while displaying a professional image. Of course, all communication tools designed by H2O communication perfectly integrate the brand image created for Groupe PM. Whether it’s the brochure, the calendar, the stationary or the website, all communication tools are professional, dynamic and representative. In fact, concerning Groupe PM’s new website, the agency has completely redone it. To begin, H2O communication has reviewed the structure of the website to allow intuitive navigation for both clients and potential candidates. Visitors can easily navigate through the services, news and opportunities of the company. Potential clients can even request a free estimate directly on the website. In addition, as the site was programmed directly within the agency, the it perfectly integrates the new brand image. Obviously, the new site is responsive. With its new branding, its new website and its communication tools, Groupe PM has all the tools to develop its reputation and reach new potential clients.