There is no need to have a transactional site to generate sales through the web. Indeed, several web marketing tools can generate sales by attracting consumers to the point of sale or by pushing the potential customer to interact with a company. Specifically, whether B2B or B2C, a non-transactional website, social medias and newsletters can increase sales through the development of a drive-to-store strategy or by encouraging a potential customer to interact.
In the vast majority of cases, the purchase process begins with a web research. Thus, in order to generate sales, one must first make sure that the target finds the company’s website. That’s why it is essential for a company to have a professional effective website, and above all, well referenced! Indeed, a well referenced website allows potential customers to find a business quickly and easily, all at a crucial moment in the buying process.
Once on the website, some features can stimulate a move to a point of sale or generate calls. For example, as part of a drive-to-store strategy, the presence of store locators and merchandise locators can lead customers togot to the store. Regarding B2B companies, various elements ont the website can boost sales. This is particularly the case of call-to-action buttons, contact forms or being able to make appointments online.
Social medias are also excessively effective web tools for generating sales without an e-commerce website. As part of a drive-to-store strategy, these platforms make it possible to attract shoppers with strategic content. For example, companies may publish products only available in store, as well as store-only flash promotions.
Social media is also a good tool for generating interactions between potential customer and the company. Just create engaging content and multiply contact opportunities. For example, a company can publish a free estimate offer on its Facebook page and add a Messenger contact button.
The newsletter is a highly effective web marketing tool for generating sales. Most of the time the newsletter is sent to consumers who already have an interest for the brand since they have subscribed to the mailing list. As part of a drive-to-store strategy, a company can send a personalized newsletter on the occasion of the reader’s birthday. A company can also send a large-scale newsletter with exclusive in-store, short-term promotion to create a sense of urgency in the consumer. In addition, newsletters are also relevant for B2B companies. By combining relevant content and call action, newsletters can drive website traffic as well as calls, emails, appointments and information requests.
In short, boutiques and businesses have a multitude of web tools to attract consumers in store or generate interactions. De facto, these visits and interactions are usually transformed into sales. You only need to develop an effective web strategy to increase sales.