It was in front of a packed house that Isabelle Boismenu, Sales & Marketing Director of H2O communication offered a conference on branding and refreshing the brand image to business people at the Strategies PME event. This conference was held yesterday at the Palais des congrès de Montréal.

In addition to being an exhibitor at the show, H2O communications was invited to present a conference on branding and other services such as strategy, advertising, packaging and web communications . Isabelle offered business leaders a conference on the importance of effective and efficient branding. More specifically, the conference focused on “Refresh your brand: Do you have a corporate look for 2019? ”

Thanks to this conference, the business people present learned a lot more about branding and its practices. Extremely generous in her presentation, Isabelle Boismenu revealed to the public many practical tips for creating a distinctive and powerful branding.

The conference rightly raised the fact that the branding of a company allows it to distinguish itself from the competition and build its credibility in order to convince its target. To do this, a brand must communicate a clear, relevant and consistent message about all of its communication tools. This is much more effective, credible, and above all, profitable! Branding is much more than a logo, it’s the face of the business. It is the imprint, the perception that a company leaves to its potential and current customers. It is therefore imperative that the latter be positive and convincing.

Given the success of the conferences presented by Isabelle Boismenu, the sales and marketing director of the H2O communication agency will present several conferences and trainings to the business community of Montreal and its surroundings throughout the year 2019. For more details on the conferences and the services offered by H2O communication, do not hesitate to contact us.