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BRANDING CONFERENCE

2017/12/06

On November 29 and 30, H2O Communication participated in the Stratégies PME event for the fifth consecutive year. The conference was held at the Palais des congrès de Montréal.

In addition to participating as an exhibitor, H2O Communication offered branding-related gifts to small business owners.

We would like to congratulate Isabelle Boismenu, our Sales & Marketing Manager, on giving an excellent presentation in front of a full house on the first day of the event. Her presentation was entitled “Talking big: How to develop a corporate image that rivals that of bigger organizations.”

Attendees learned a lot about branding and industry best practices at the event. One area that people came away knowing more about was how corporate logos are developed.

Branding and logos have a major effect on how customers view your company—and consequently, these factors affect your bottom line. By maintaining a healthy brand image, your company can retain or even improve its resale value.

These days, brands are much more important in our lives than we think. Customers buy a brand before buying a product or service.

Effective branding can help your company stand out from the competition and increase its credibility in the eyes of customers. Your brand should convey the right information and speak to your target audience. Don’t say that you’re a high-end brand, prove it. Don’t claim to be at the forefront of technology, imply it. This approach is much more effective, credible and profitable!

For more information, talk to our branding experts or have a look at our case studies.

We’d also like to congratulate Stratégies PME on a job well done. Once again this year, several notable leaders came out to the event, which has become an essential meeting for small businesses operating across the province. More than 5,500 business leaders attend annually thanks to the quality speakers at the conference. The 6th edition of Stratégies PME was a resounding success!

For more information, go to their website.