Regardless of the domain, be it B2B or B2C, almost all consumers search the web before making a purchase decision. Thus, the online presence of a company directly influences the decision to purchase potential customers, hence the importance of having an efficient and professional website. Given its marketing role and the investment that its creation represents, a website must be able to continue, despite the rapid and constant evolution of the web. Thus, H2O communication offers you five tips to have a timeless website, both in terms of design and programming.
Opt for a sleek and simple design
In webdesign, the key to elegance and efficiency is often simplicity. In addition to project a professional and effective brand image, a sleek design influences the timelessness of a website. For example, a website whose design includes one or two columns with a large banner photo tends to age well. On the contrary, a complex design with multiple columns, animations and widgets undermines the legibility of the site and tend to age a site prematurely.
Avoid sticking to trends
It can be tempting to design a website based on current trends. Nevertheless, in the long run this choice is rarely paying off. On the one hand, sticking to much to a trend, the website may seem out of date more quickly. On the other hand, a website whose design sticks on the trends does not stand out from the competition. Take the example of the parallax effect which allows the displacement of images arranged under different layers. The images move according to the movements of the cursor. When putting this effect online on WordPress, countless sites have been programmed with this effect. However, now that the parallax effect is out of fashion, the sites programmed according to this theme seem obsolete.
Create a site for visitors
For a site to be timeless, design and programming must be designed for the visitor. Specifically, a person visiting a website often searches for specific information. The visitor must have access to this information easily and quickly. The structure, organization and design of the website must be clear. For example, a clear and fully accessible menu in the header of the site will be preferable to a long drop-down menu. With this in mind, pop-ups, download animations, and the use of computer-based hamburger menus hurt the user experience. As a result, these elements affect the lifespan because to remain timeless a website must be adapted to visitors.
To avoid premature aging of a website, it is important to make regular updates. Indeed, several companies make the mistake of abandoning their website after it is online. As a first step, programmatic updates are needed to improve website performance and reduce the risk of hacking. Then, updating the content of the site (ex: blog articles, photos, etc.) allows the site to evolve so that it stays on point.
Think about SEO
For a site to be timeless, it must absolutely be referenced. Thus, in addition to including keywords, the design and programming of the site must take into account SEO techniques. For example, the design should not weigh down the site. The use of videos and animation is bad for the website’s SEO. Design as well as programming must allow the webite to be responsive since non-responsive sites are no longer referenced by Google.
In the end, several elements contribute to the creation and programming of a timeless website. By moving from a sleek and simple design to SEO strategy, we must remember that a well thought out and well designed website remains effective and professional despite the passing years.